The Grocerant Niche has a Growing Customers Base Do You

Most of our regular readers understand that “The future has already arrived; it’s just not evenly distributed.” A quote made famous by William Gibson sure comes to mind don’t you think. 

Fresh prepared “better for you” food and food options are driving success within the grocerant niche which continues growing rapidly in every sector of retail according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Once the kingpin of food sales was regional food retailer’s, now they risk being marginalized by new concepts with smaller footprints, lower cost of goods, and faster service.  Food retailers must understand the new dynamics in the industry and react properly in order to accelerate growth.  The focus is on the Grocerant Ready-2-Eat and Heat-N-Eat fresh and prepared food.

“My mom made two dishes: Take it or Leave it.”  Is a line made famous by comedian Stephen Wright? Once again, the food price, value, service equilibrium is resetting in Grocery stores, Restaurants, and Convenience stores all the while the dollar store sector is entering the fresh food space targeting the 65.3% of U.S. households with one or two residents. 

Dollar stores are entering the grocerant niche with Ready-2-Eat and Heat-N-Eat fresh and prepared food that will provide a platform for continued customer migration as the battle for share of stomach continues to expand. Traditional food sectors have noticed discontinuity in consumer food shopping behavior and all are fighting for a greater share of stomach.  

Battle for Share of Stomach

Contributing to this displacement is a focus on short term market metrics particularly price as restaurants continue to raise prices grocery stores have had declining price driving a price advantage consumer have begun to notice are attracted too. One problem consumer doesn’t like to cook dinner four night a week, so they go looking for a grocerant niche solution Ready-2-Eat and or Heat-N-Eat meal solution according to Johnson.  

Restaurants, Dollar Stores, Club Stores, Ikea, Grocery store deli’s, and Convenience stores, are sell meal components that are mixed and matched then bundled into a family meal.  What kind of food are you selling and where can it be consumed? Where are you selling branded food?

Outside eyes can deliver top sales and bottom-line profits.  Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more:  Email: Steve@FoodserviceSolutions.us  or visit: www.FoodserviceSolutions.us