Limited time offers (LTO’s) are a great way for food
brands to extend a welcome to consumers and stimulate sales. However, when you add an LTO with the word
FREE the branded invitation welcome mat is greatly enlarged according to Steven
Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice
Solutions®.
You don’t hear the words bacon and free very often. This week Wendy’s
has distinguished itself by creating a point of differentiation win the battle
for share of stomach by offering free ‘baconator fries’.
So you can now bring home the bacon with Wendy’s
latest offer “free Baconator Fries daily with an in-restaurant purchase through
Wendy’s mobile app, available now through February 17. The free Baconator Fries
with purchase offer will refresh daily within the app, because a day without
Baconator Fries is a day wasted.”
The team at Wendy’s says “of course, the only fries
worthy of the Baconator name are made with natural-cut, skin-on, sea-salted
fries topped with warm, creamy cheese sauce, shredded cheddar, and crispy Applewood
smoked bacon.” How do you plan to expand your brand messaging?
Interested
in learning how Foodservice Solutions 5P’s
of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information
Battle for Share of Stomach
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