High
Dairy Store brand revitalization project is more than just milk they have an expanded
beverage area that features several handcrafted beverages such as coffee,
cappuccino, fresh bubbler drinks and fountain drinks. Ok, you are catching on
High’s focus is on growing inside sales of both grocerant niche fresh food and beverages
according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The new
Gambrills location is 4,870-square-foot c-store that is open 24 hours a day.
Designed to showcase High's signature
food offerings, including hand-breaded chicken, handmade pizza and
hand-dipped ice cream, as well as other fresh-to-go food options. The Gambrills
store carries a wide selection of convenience items such as High's Heritage Ice
Cream in a take-home package.
Adding
customer relevance, the new c-store features several new technology upgrades,
such as frictionless payment options through Skip and touchscreen ordering
systems. Targeting restaurant customers looking for something fresh and
authentic High’s will offer food focused specials as a branded invitation such
as:
·
High's Kitchen
Weekday Special: eight-piece chicken bucket or 10-piece tender for $9.99
·
High's
Kitchen Weekend Special: eight-piece chicken bucket or 10-piece tender for
$5.99
·
Chicken
snack sampler for $1.99
·
Breakfast
sandwich and any size coffee for $2.99
·
A free
scoop of ice cream with any hand-dipped ice cream purchase
·
Any size
coffee or fountain soda for 99 cents
High's
partnered with Three Sixty Group in 2018 to undergo a brand revitalization
project.
Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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