Back in the day
circa 1989 Willard
Bishop Consulting founder and food industry icon Bill Bishop inform all
that the number one challenge grocery retailers has to solve was get customer
in and out faster. It was a clear
message, simple to understand, but counter to what legacy retail grocery stores
companies wanted.
What they wanted
to do and were hell-bent on was to keep consumers in the stores longer to drive
a ‘larger basket size’. How did that
work for them? Not so good. Today, there are 62.9% fewer legacy grocery
stores than there were in 1989. Now
consider this one company hear him and did something about it.
That company Foodservice Solutions® and they put their Grocerant Guru®, Steven Johnson to work to do
something about it. He told anyone that
was will to listen. One company got the
message somewhere that company is Aldi.
Aldi now with close to 2,000 US stores is
touting its stores as easier to shop, and new Kantar
research commissioned by the hard-discount grocer finds that consumers
agree. Finding “Of 700 customers ages 18 to 64 who participated in the study,
77% agreed that Aldi is "simpler to shop" compared with other grocery
stores. Aldi said the findings also show that its stores are “at least 20%
faster to shop” versus Kroger supermarkets and Walmart Supercenters.”
So, it does not stop there, “Nine out of
10 respondents who shopped at Aldi also agreed that the retailer is "more
cost-effective" than other grocery stores, according to the study. Aldi
added that a 2019 Dunnhumby report
ranked it as the No. 1 grocery retailer for price and Market Force Information
has recognized Aldi as the value leader for eight consecutive years.”
Scott Patton (above), vice
president of corporate buying for Aldi U.S. stated "Today's shoppers
are pressed for time and money. We pioneered a model that gives people more of
both,”, … “If you ask me, this is a winning combination for grocery
shopping."
Is your brand developing a sales platform
as dynamic as today’s consumers? Or, is do your stores and sales platform look
more like yesterday than today or tomorrow?
For
international corporate presentations, regional chain presentations, local
educational forums, or keynotes contact: Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice Solutions.
His extensive experience as a multi-unit restaurant operator,
consultant, brand / product positioning expert and public speaking will leave
success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call
1-253-759-7869
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