Food Marketing success has a lot to do
with timing and the bigger the chain the better they are about planning
promotional tie-ins that are also consumer hot-button touchpoints according to
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Well, if you did watch College Football
on Saturday or NFL on Sunday there is a good chance you saw an ad for Kentucky Fried
Chicken, chicken wings. Yes, just in time for
those who prefer to stay home and watch the ‘game’ on their “65 Inch HDTV”.
The Kentucky Fried Wings, are available
in a “classic” un-sauced version or in Nashville Hot, Buffalo or honey barbecue
sauces. They’re priced starting around $5 for 6 wings, $9.99 for 12, $18.99 for
24 and $36.99 for 48 and most locations now have delivery.
KFC is offering free delivery on orders
of $12 or more for customers who order through kfc.com, grubhub.com or
Grubhub’s New York City brand, seamless.com. That offer is available through
Nov. 24.
Get this, chicken wings have become part
of the football experience for many Americans. The chicken industry’s trade
association, the National Chicken Council, projected that Americans
would eat around 1.4 billion
wings during Super Bowl weekend alone.
But get this, KFC offered a 10-week
“Seasoned Tickets” that give the buyer 48 chicken wings delivered to their home
every week. On the 10th week, they get an extra 48 wings. Yes, that’s
528 wings valued at about $400, but at a cost of $75. The deal was
apparently so good that the tickets sold out in less than two hours.
KFC’s Andrea Zahumensky stated “You would
be hard pressed to find hot and fresh wings without the wait anywhere else,” …
“Whether you are Team Nashville Hot or Team Honey BBQ, our Kentucky Fried Wings
are available on demand, revolutionizing your gameday dining experience.”
Foodservice
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead?
Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
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