Regular readers
of this blog keep telling me ‘the food industry is not brain surgery’. They also ask why is it so difficult for so
many? So, we asked Steven Johnson,
Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®. Are you ready for his
answer?
Our blog readers are right the
food industry is not brain surgery. When
in doubt Johnson says look at companies growing same store sales, store count,
and profits as they leave success clues for those who or unsure of simply
uninformed.
Having problems getting employees
do what Sheetz is doing Pay MORE, while
evolving your business model. Sheetz was
one a C-store now its customers consider it a fast-casual fresh food restaurant
that sells gas. If your menu, product offerings look more like yesterday than today’s
successful retailers its time your business model evolves.
Battle for Share of Stomach
Sheetz is investing $16.8 million to
boost its store-level wages, edifying its relationship with employess
driving relevance and word of mouth recruiting. Sheetz's goal is to offer
competitive wages, which helps attract and retail top talent.
Travis Sheetz, president of Sheetz stated
"As a family-owned and -operated business, we know our employees are our
most valuable asset," … "We are deeply committed to investing in our
employees and creating a great working environment where they feel valued and
have the resources they need to succeed."
"Our goal is to provide competitive
wages and full-time hours to as many employees as possible, as well as
providing quarterly bonuses as a way for employees to share in our
success," Travis Sheetz continued.
Now, this latest investment comes on the
heels of a $15 million investment in employee wages in 2016. That investment
coincided with a significant effort to shift more store employees from
part-time to full-time work. Don’t use justification or rationalization as an
excuse not to keep you company relevant for consumers or your employees.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities, technology,
or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
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