Is Gamification Wendy’s New Platform for Success

Foodservice Solutions® Tacoma, WA based Grocerant Guru®, Steven Johnson was the first to introduce gamification to chain restaurants back in 2012 when he introduced ‘Threep’. Threep was the first mobile application that rewarded users for having shared experiences in real life. It was consumer interactive, participatory, with real time consumer relevance, adding value to restaurant brands, building sales with incremental group size, and leveraging Micro groups for Macro results.

Most gamification platforms incorporate customer frequency principles through its rewards program, incentivizing usage by allowing users to unlock better rewards and discounts the more they utilize the game or app.   

Wendy’s may be six years late entering gamification but at least it’s getting into the ‘game’ according to Johnson. With the launch of its first tabletop Role-Playing Game (RPG): Feast of Legends Wendy’s is taking all of the right steps so far.

Battle for Share of Stomach

Today, the gaming culture is on the rise, becoming more mainstream in recent years, making it the cool thing to do within a coveted community of individuals. There are 4.7 million RPG fans across the US and 13.8 worldwide. With the rise of gaming and RPG fans, Wendy’s is bringing its own creative spin to RPGs, featuring an immersive fantasy campaign to support its never-ending fight against frozen beef, whether it’s in the real world or the fantasy world of Beef’s Keep.

Feast of Legends launched at New York Comic Con in partnership with Fandom and Critical Role, featuring a panel of gaming enthusiasts. How are you interacting with your consumers? Does your brand marketing team understand gamification? Is your game as interactive for women as men?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.