7-Eleven Real Beef Burgers Will Attract New Customers.

Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated “7-Elevens ability to drive customer relevance leveraging the Price, Value, Fresh, and Service platform within a Limited Time Offer (LTO) is a success clue all food retailers should take note of.”

7-Eleven new LTO at select Dallas-Fort Worth area convenience stores includes three new slider-style sandwiches for only 99 cents. The cheeseburger, pulled pork and smoked turkey sliders feature artisan Hawaiian brioche rolls and are assembled and delivered daily from Village Baking Co., a local bakery.

Bob Frey, director of product development at 7-Eleven  stated "The new 7-Eleven sliders are craveable comfort food, great as a mini-meal, or hearty snack and easy to grab and eat on the run," … "Customers can choose a single slider or mix and match their favorites depending on how hungry they are. All of our grab-n-go hot foods are developed with the needs of customers' in mind — whether they're feeding a family or just themselves, picking up something to take to a party or eating in the car." 

Slider options include:

·         Cheeseburger — An all-beef patty, sharp cheddar cheese, fire-roasted onions and signature secret sauce.

·         Pulled Pork — Pulled pork slow-smoked over mesquite wood, blended with American-favorite Sweet Baby Ray's BBQ Sauce and topped with sliced pickles.

·         Smoked Turkey — Turkey breast flavored with a special blend of spices and slow-smoked over hickory wood, served with a tangy jalapeño ranch sauce.

Free toppings, including tomatoes, jalapeños and other items, are available for customization at the condiment bar.

Frey  continued, "People are busy and grabbing a bite when they can to eat at their desk, in their car or when they have a moment to spare," …"7-Eleven has long been a beverage and snack destination, and two out of three of our customers also purchase something to eat along with their drink. A slider, piece of pizza, mini-tacos, chicken wings or tenders can be a hearty snack to tide you over or, with a salad or cut fruit, a quick and easy meal. Sliders are a great addition to our hot foods menu and we think this little sandwich will have a lot of big fans." How are you engaging new consumers? Need more success clues?

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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