Timing is everything is another old adage
that regular readers of this blog are familiar with. At Starbucks driving incremental sales during
the Holiday season is important and one of the things that Starbucks does best according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.
What is your food brand doing on Black
Friday and Cyber Monday to drive top line sales and bottom line profits? Well,
if success does leave clues lets once again look at Starbucks Let’s start with
a tumbler with a month-long refill deal to Starbucks eGift card BOGOs,
Starbucks has the must-have deals of the season.
So, the Starbucks brewed refill Tumbler
is the gift that keeps on giving. Available at Starbucks company-operated and
licensed stores beginning today (Nov. 26).
The tumbler is available for $40. Receive a free grande brewed coffee or
grande hot tea anytime you bring it back to a participating Starbucks store
during the month of January. Supplies are limited. Excludes Starbucks
Reserve coffees. That’s a good deal.
Ah, but there is more, for those that
love the sparkling things in life, grab one of our Gold Foil Tumblers –
available at Starbucks company-operated stores in green, black or pink – on
sale Nov. 26 through Dec. 25 for $9.95 each.
Want a bonus? You can choose eGift card
that can be loaded $5 – $500 – and on Cyber Monday you’ll receive a FREE $5
eGift card with the purchase of a $20 or more eGift card, while supplies
last. These are consumer interactive and participatory they will
drive incremental sales according to Johnson.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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