Pizza is Handheld Food for Immediate Consumption

Foodservice Solutions® Grocerant Guru® is just about the only food industry professional that would not be surprised by or confused as to why any retailer would buy a Pizza chain.  Its simple retail consumers are dynamic not static and any retailer understands the importance of consumer touchpoint and how to expand their reach with a food type (Pizza) that is consumer interactive and participatory and does not move with the consumer will capitulate market share and earnings.

Are you looking for a new avenue of distribution?  Have you considered a Pizza Chain? In our Omni-channel retail world one cannot overlook the brand commonalities that bring retail companies together. 

They are:

     Americans spend 38 billion a year on pizza sales volume

      About 13% Americans eats pizza any given day

      Pre-teens eat about two times the national
   average demographics

     More than ¼ boys between 6 and 19 eat
   pizza every day

      Girls between 6 and 19 eat more pizza than
   any category of guys core demographics

While Costco customers have no problem buying a Ladder, a HDTV, Toilet paper, Rotisserie chicken, and a $1.50 Hot Dog and Coca Cola on the same visit.  Why do you think Pizza would not sell in your retail outlet.  Just as an FYI, the ‘counter’ stand where you buy your Hot Dog and soda at Costco reports sales on its own $1.72 Billion dollars and is profitable! 

Then we have Ikea which reports $2 Billion in sales from the restaurant filled with Ready-2-Eat fresh prepared food each year.  Then of course there is Nordstrom’s who’s Coffee Kiosk at each store average $1 Million a year each in sales!  So, are you now ready to consider buying a Pizza Chain?

Success does leave clues and understanding the dynamic evolving retail environment is a success clue never to be over looked.  The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food is driving change in every sector of retail today. 

Success does leave clues.  Are you trapped doing what you have always done and doing the same way?  Interested in learning how Foodservice Solutions FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us