7-Eleven Expands Frictionless Shopping

Consumers want fresh food fast its that simple.  Foodservice Solutions® team while identifying, quantifying, and qualifying the Grocerant niche used its time-tested formula Build, Measure, Learn, and Repeat.  There is now doubt that 7-Eleven is doing the same with its Mobile Checkout and they have found success.

According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® 7-Eleven tested its Mobile Checkout, in some Dallas, TX, Manhattan, and Long Island NY stores.  Its working well and now customers in Utah can now shop, scan and pay through the 7-Eleven app, facilitating social distancing and minimizing time in stores.

7-Eleven Chief Digital Officer Tarang Sethia, stated. “Now more than ever, customers are looking for an even greater level of convenience – one that includes minimizing contact with others,” …. “We want to meet that need during this uncertain time and Mobile Checkout is one of the innovative ways we can do that.”

So, get this, customers can shop, scan and pay with their smartphones, facilitating social distancing and minimizing time in stores. The frictionless shopping experience is integrated with the company’s award winning national 7Rewards loyalty program where 33 million members can earn and redeem points on product purchases and receive coupons and promotions.

When using Mobile Checkout, customers can also take advantage of 7-Eleven’s new beverage deals. 7–Eleven is offering seven free any size hot beverages and/or free any size fountain drinks per 7Rewards loyalty member through its 7–Eleven mobile app. After redeeming all seven free cups, loyalty members can continue to purchase any size hot coffee for $1 or Big Gulp drinks for just 49 cents for the rest of the summer.

Here’s how to use mobile checkout through the 7-Eleven app:

·         Update to the latest version of the app or download it from the App Store or Google Play.

·         Register for or log into the 7Rewards loyalty program.

·         Open the app in a participating store and tap “Start Scanning” on the home page.

·         Scan the barcode on the desired products to add it to your basket. Discounts and promotions are applied automatically.

·         Pay for purchases using Apple Pay, Google Pay or a debit or credit card in the app, which customers can setup ahead of time.

·         Confirm your purchase by scanning the QR code on confirmation screen once the payment is authorized.

Sethia continued, “Not only does Mobile Checkout offer frictionless shopping and tremendous value, it also empowers customers to be in control of their entire end-to-end in-store experience,”  “Last but certainly not least, it helps store associates reallocate their time to keeping the store clean and in stock for customers.”

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter