Nothing is more relevant today during
this ongoing recession than price according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. However, technology adds relevance for both Gen X and Millennials
in search of
food discovery, and new avenues of distribution.
The of the main undercurrents driving Aldi’s
success is price, they say that “poor people must save, rich people like to”. Combine the current recession with value, and
technology that edifies discovery, and you can see how Aldi has become one of
the largest branded grocery stores in the U.S.
Embracing new technology Aldi is kicking up its curbside pickup
operation into high gear as consumer adoption of curbside pickup is one of the
most in demand grocery offerings.
Jason Hart, Chief Executive Officer, Aldi
U.S. "Our Curbside Grocery Pickup pilot was quickly embraced by our
customers and demand for this service has continued to increase. We're pleased
to be bringing this service to customers across 35 states over
the next several weeks," said Jason Hart, CEO.
An Aldi Spokesperson is quoted, “consumers
can now access the full selection of Aldi exclusive products and exciting Aldi
Finds via curbside pickup. Shoppers simply fill their online carts with fresh
and affordable products and select a pickup time and location at
checkout. Designated parking spots are clearly marked when they arrive at their
Aldi and an employee will load groceries into their car.”
Hart continued "We are always
looking for ways to make the Aldi shopping experience even more
convenient and accessible for everyone,". "Whether shopping
in-store, or online for delivery or pickup, we'll continue to be here to safely
serve our customers."
Are you looking a customer ahead? How are
you garnering new customers? Are you capitulating customers? Have you consider
entering the grocerant niche to edify food discovery?
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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