Many restaurateurs
can’t pay the rent in a 10,000 sq. ft. building when consumers are hesitant to
come in and eat dinner? Consumers are
dynamic not static and restaurant operators must be as well. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes
“The Italian Place is evolving with consumer relevance with a sustainable
business model.”
When the
consumer moves, restauranteurs must move with them or risk capitulating
customers according to Johnson. The
grocerant niche filled with fresh food fast has been driving customer adoption
in ever sector of foodservice for the past 20 years continues to do so
according to Johnson.
So, it
was a natural pathway an appropriate time to evolve for The Italian Place during the COVD-19.
It’s new strategy is to leverage self-serve kiosks to streamline its ordering
process, maintain consistency and enhance convenience and safety for customers.
Given
that The Italian Place is an emerging hot concept at the start of its
franchising journey, they spent significant time and investment in technology that
has empowered them to evolve faster than many legacy chains. Smaller
footprints, fresh food, fast is one of key hallmarks of the grocerant niche
that consumers are most fond of and The Italian Place aims to edify its brand
with relevant consumer trends.
Adriana
Penachio-Sifakis, founder of The Italian Place stated “We pivoted fast, communicated with our
customers, and pursued opportunities to build efficiencies and add
profitability to our model,” “We added
pizza to our menu, leveraging the latest ventless technology to cook the pies
in 90 seconds at more than 900 degrees, which enabled us to increase revenue
and profitability over the past few months.”
New ventless
technology is clearly a growth differentiator, The Italian Place is doubling down
on its portable self-serve kiosks. Customers are also able to quickly review
products, pairings and process their orders independently with additional
payment options like Apple Pay.
Penachio-Sifakis
continued “In light of what’s happening in the world today and how it has
impacted folks in the food space, online ordering and self-serve kiosk ordering
has made a significant difference,”. “The kiosks provide a seamless process for
customers to quickly place their order in our busy and fast-paced world, and
with a global pandemic, they appreciate the convenience factor even more now
than ever before.”
Dan Rowe,
CEO of Fransmart stated “Concepts with built-in technology are thriving and
continuing to see sales growth during the COVID-19 pandemic, and emerging
chains should take notice,” … “Investing in technology may seem like an unnecessary
gamble for an emerging concept, but in these unprecedented times, operators are
seeing first-hand how crucial it is to remain adaptable and nimble. Technology
can play a key role in a concept’s ability to pivot and address changing
customer behaviors.” Are you looking a customer ahead?
? Do your food
marketing ideations look more like yesterday than tomorrow? Interested in
learning how Foodservice Solutions®
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
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