Seattle may have
Amazon, and Amazon Go but Alabama’s Rouses Markets is offering drone grocery delivery. According to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions® drone delivery will become a platform of choice for retailers
the ilk of drug stores, restaurants, and dollar stores in many parts of the
United States.
Rouses
Markets CEO Donny Rouse stated, “Drone delivery offers the fastest, safest
delivery store to door,” with partner Deuce
Drone to turn Alabama test store into customer fulfillment center
Rouses has partnered with Boston-based Deuce
Drone to conduct the pilot with Deuce’s Aerial Drone Delivery Interface System
(ADDIS) at the Southern grocer’s store on Airport Boulevard in Mobile, Ala.
So, get this Deuce Drone said its
technology provides a last-mile delivery solution for brick-and-mortar
retailers by enabling drone shipment directly from stores. Deuce Drone
leverages a retailer’s current infrastructure in designing, building and
operating the drone delivery system, turning stores offering the service into
customer fulfillment centers, according to the company, which added that its
cost-effective solution allows retailers to compete with larger e-commerce
players on same-day delivery. I agree.
Battle for Share of Stomach
Rouses already offers online grocery
delivery service through Instacart and Shipt, which enable customers to receive
their orders at home in as soon as an hour. But according to CEO Donny Rouse,
the retailer seeks more convenient and innovative ways to deliver groceries.
According to Johnson this will be a show stopper! A big hit with customers.
“Drone delivery offers the fastest, safest
delivery store to door,” Rouse said in a statement. “We should be able to get
groceries to customers in 30 minutes, or even less. Plus it’s more
cost-efficient, meaning we can save customers time and money.”
While Seattle has Amazon, Alabama has Deuce
Drone The battle for the last mile is now under way. The consumer is dynamic not static, how are
you moving forward?
Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail
food brand while creating a platform for consumer convenient meal
participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of
the following links: Facebook, LinkedIn, or Twitter
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