Wawa Evolves from C-store to Grocerant

Wawa from iron foundry for railroads, too farms, dairy, C-store, too grocerant success does leave clues with sales over $ 5 Billion a year; their journey is far from complete according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  The clear message from Wawa right now is that “kids” are the future of our brand according to Johnson.

So, when Wawa announced the addition of Kids Meals at all 900 stores in Mid-Atlantic and Florida. The c-store chain aims to offer mobile ordering and delivery service of Kids Meals in the near future. Now talk about digital natives Millennials and Gen Z that are now having kids.  Mobile ordering and delivery looks as if they will each be mainstays in the life of both the parents and kids according to Johnson.

At Wawa Kids Meals offer a choice of entrée including Junior hoagies with turkey, ham, roast beef or cheese, small mac & cheese, cheese quesadilla, chicken strips, small meatballs, small chicken noodle soup, accompanied by one side of apple slices, yogurt, mozzarella string cheese, one-ounce chips, or chocolate chip cookie and a choice of beverage including water, milk or chocolate milk.

Mike Sherlock, Chief Product Marketing Officer, Wawa  stated “We’re excited to add Kids Meals to our menu as it now, more than ever, allows Wawa to become a lunch and dinner destination for the entire family,” “Parents or guardians can select their preferred menu items and order Kids Meals for children, all while preserving the experience of eating together as one family.”

Just like fast food restaurants at Wawa there is treat /toy enclosed in each Kids Meal is a trading card pack of three cards including Wally Goose’s bio and two surprise cards of Wally sharing favorite activities that children can also enjoy, including: jumping rope, playing sports, coloring, fort-building, cooking, scavenger hunting, acting, experimenting, bike riding, dancing, reading, imagining, chalking and pretend playing.

So get this, special-edition hologram cards are also mixed into packs featuring facts about flying and space travel. Designed to spark new interests and entertain children, cards will be rotated throughout the year with the opportunity for kids to collect all 18 cards.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869.