In an unusual move, Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions® wants to publicly recommend that every chain restaurant
marketing manager subscribe to Convenience Store News. They can do that at: www.CSnews.com .
That said the article below is from CSNews,
and reflects just how much C-stores have learned from the restaurant sector. It’s
Johnson’s hope that while reading the article you just my garner insights on
mix & match meal component bundling, product mix, marketing mix, and branded
growth strategies.
CSNews.com NATIONAL REPORT — Convenience
store retailers are celebrating the holiday season with a number of deals,
giveaways and other offerings to give their customers some extra festivity.
CASEY'S GENERAL
STORE
Although holiday plans this year will
look different, Casey's is giving customers a reason to celebrate with the
"24 Days of Casey's" giveaway. From Dec. 1 to Dec. 24,
Casey's will reveal one surprise offer a day for its Casey's Rewards
members via the Casey's app, including free drinks and snacks, buy-one-get-one
deals, bonus points and other special items.
"This year especially, we want to
help bring joy this holiday season," said Megan Elfers, Casey's vice
president of marketing and advertising. "We hope our guests will enjoy
unwrapping these special offers with Casey's Rewards, as well as the chance to
win some holiday spending cash."
In addition to the 24 Days of Casey's,
guests can:
·
Sip on a seasonal coffee with flavors including
Peppermint Cocoa, Gingerbread Mocha Cappuccino and Gingerbread Coffee;
·
Pick up a holiday DIY Donut kit for a fun
family activity or as a gift; and
·
Enjoy deals on Casey's pizza with
made-from-scratch dough to fuel everything from holiday gatherings to
late-night gift-wrapping sessions, including two large single topping pizzas
for $8.99 each the entire month of December. Curbside pickup and in-app
ordering are available.
Casey's is also giving back with its
"Slice of Joy" initiative. Now through Dec. 31, the Ankeny,
Iowa-based retailer will donate pizza to many local organizations across its
16-state footprint. These pizzas will be given to those experiencing a
challenging holiday season, such as community shelters, post offices and
assisted living facilities, due to COVID-19.
CUMBERLAND FARMS
With every new season comes new seasonal
beverages, and Cumberland Farms is bringing back its festive and
ever-popular Peppermint Hot Chocolate. The rich, chocolaty peppermint
drink is a classic, creamy taste of chocolate combined with a cool minty
flavor.
Peppermint Hot Chocolate is available in
any size for 99 cents at any of Cumberland Farms' nearly 600 retail
locations across the Northeast and Florida for a limited time.
KWIK TRIP INC.
La Crosse, Wis.-based Kwik Trip debuted
holiday stock stuffers for the most dedicated fans. The convenience retailer
released Kwik Trip-themed men's and women's underwear featuring the brand's
logo and c-store fare, including slices of pizza, glazers
doughnuts, coffee, soda and gas pumps.
Available on kwiktripmerch.com,
a two-pack that includes a set of men's boxers and women's underwear sells for
$35, or singlely sell for $20.
"Nobooty was prepared for this.
Order your midwest stocking stuffer at kwiktripmerch.com," the
retailer said on its social media channels.
LOVE'S TRAVEL
STOPS
Oklahoma City-based Love's is celebrating
professional truck drivers and the holiday season with its first-ever "12
Days of Christmas" giveaway. Starting Nov. 27 (Black Friday) through Dec.
8, customers can enter to win prizes daily on Love's Facebook page.
"We've partnered with vendors to
give away some best-selling name-brand and Love's-branded items," said
Mark Romig, director of merchandising for Love's. "We want to say thank
you to professional drivers as they continue their essential work into the
holiday season. This has been a year when they've gone above and beyond, and we
wanted to do something special to end the year."
Customers have a chance to win items like
Bluetooth headsets, phone chargers, GPS navigators and Star Wars helmets. On
Dec. 8, the grand prize of 100,000 My Love Rewards points (equivalent to
$1,000) will be given away to one driver.
Although prizes are geared toward
professional drivers, anyone is eligible to win the items, except the grand
prize of 100,000 My Love Rewards points, Love's noted.
MAPCO
MAPCO, operator of 340 locations across
Tennessee, Alabama, Georgia, Arkansas, Virginia, Kentucky and Mississippi, is
giving MY Reward$ members an extra boost of fuel to power through Black Friday
and Cyber Monday shopping.
On Black Friday (Nov. 27), rewards
members can enjoy one free 16-ounce cup of MAPCO Feel Good
coffee. Then, on Cyber Monday (Nov. 30), they can redeem 30 free MAPCO
coffees for just 3,000 points. The offer expires 60 days after it is loaded.
Additionally, MAPCO launched its
"Appy Holidays Giveaway." Here's how it works:
·
MAPCO app users who use Mobile Pay will
earn an entry for every gallon of gasoline pumped and every dollar spent in
store.
·
Every Monday the retailer will select 111
winners: one guest will win a tier one prize; 10 guests will win a tier two
prize; and 100 guests will win 1,000 points.
Tier one prizes include an Apple iPad,
Britax Boulevard Car Seat, Cuisinart Coffee Center and more. Tier two prizes
include Apple Airpods Pro, Fitbit Versa 3, Nest Hello Video Doorbell and more.
Click here for
official rules.
PILOT CO.
Pilot Flying J is kicking off its annual
"Hauliday Giveaway" for professional drivers.
Prizes include inverters, radios, GPS
units and Pilot Flying J gift cards.
The contest begins Tuesday, Dec. 1 and
runs through Saturday, Dec. 12.
SHEETZ INC.
Sheetz is showcasing its holiday spirit with
"Project Happy Hole-idayz," its first-ever beer brewed in
partnership with Wicked Weed Brewing Co.
Available at 432 Sheetz stores across
Pennsylvania, North Carolina and Virginia, Project Happy Hole-idayz is
a limited-edition craft beer brewed with 1 pound per barrel of the
retailer's Shweetz Glazed Vanilla Donut holes, giving the golden pale ale notes
of fresh baked doughnuts, vanilla frosting, graham crackers, honey and malted
barley.
"We are thrilled to partner with the
Wicked Weed Brewing Co., a popular brewery and destination in the heart of
North Carolina, to create this festive and delicious holiday beer for our
customers," said Ryan Sheetz, vice president of marketing and brand at
Sheetz. "This year has been a tough one for us all and we’re hopeful this
beer can lift the spirits of our customers as we embark on the holiday season
and look toward next year."
Sixteen-ounce four-packs of Project Happy
Hole-idayz retail for $7.99 and will be available while supplies last. For a
full list of participating locations, click here.
WAWA INC.
Wawa's Free Coffee Tuesday got
merrier with the return of Holiday Blend Coffee, a seasonal favorite coffee
with flavors of molasses, ginger, cinnamon and clove. The java is complemented
by a new line of four holiday cups with snowflakes, string lights and festive
prints.
"Our associates relish in the
opportunity to brighten customers' days and Free Coffee Tuesday has provided a
rewarding platform to do just that," said Mike Sherlock, chief
product marketing officer for Wawa. "We're excited to bring Holiday Blend
back and know it will be a huge crowd pleaser, especially on Tuesdays!"
The Pennsylvania-based retailer and 2SP
Brewing Co. is also continuing its holiday tradition of brewing collaborative
limited-time beers. New to this year is Holiday Reserve Coffee Stout, a creamy
coffee oatmeal stout spiced for the holidays with cinnamon, nutmeg, clove and
balanced with Wawa's Winter Reserve Coffee blend.
Customers will see the specialty holiday
brews hit shelves for release on Nov. 20 at select Wawa stores at 721 Naaman
Creek Road, Chadds Ford, Pa., and 1073 Baltimore Pike, Middletown Township,
Pa.; 2SP Brewing Co. at 120 Concord Road, units 101-103, in Aston, Pa., on Nov.
21; and at select distributors and better beer retailers in Southeastern
Pennsylvania, New Jersey, Delaware and Eastern Shore Maryland on Nov. 23.
The brews will sell as follows:
·
Holiday Reserve Stout: Established
in 2018 and known for its easy drinking and creamy bodied oatmeal stout, the classic
beer has been enhanced with hints of holiday blend flavors of cinnamon, nutmeg,
cloves and ginger. A four-pack of 16-ounce cans is available for $12.99.
·
Bourbon Barrel Aged Imperial Stout: The
English Style Imperial Oatmeal Stout is aged in Woodford Reserve barrels for
seven months. With the addition of Wawa's Winter Reserve Coffee this beer is
silky smooth with a lot of nuance from the bourbon barrels, including notes of
vanilla & chocolate. The sweetness upfront is balanced by the coffee on the
back end. A 500-mililiter bottle is available for $10.99 each.
·
Rum Barrel Aged Imperial Stout: An
English Style Imperial Oatmeal Stout aged in Jamaican Rum barrels for seven
months, picking up flavors of sweet vanilla, plum and cane sugar. The addition
of Wawa's Winter Reserve Coffee balances out the sweetness from the rum
flavors. Exclusively available at Wawa Stores and 2SP Brewing Co.,
500-mililiter bottles are available for $10.99 each.
"It's our third year partnering with
our friends and neighbors at 2SP Brewing Co. and we couldn't be more excited to
provide our hometown with these seasonally-inspired beers," said Sherlock.
"Although we can’t celebrate in person, we hope these beers bring our
community together and provide enjoyment over the holiday season."
Pennsylvania-based Wawa operates 800-plus
locations across Pennsylvania, New Jersey, Delaware, Maryland, Virginia,
Florida and Washington, D.C.
WESCO INC.
Muskegon, Mich.-based Wesco teamed up
with Pigeon Hill Brewing Co. to create Donut Stop Believing, a chocolate
covered, vanilla cream-filled Long John-inspired beer. Available in stores for
a limited time starting Nov. 17, a six-pack retails for $10.29 and will be
available in the retailer's 24 c-stores.
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