Subway’s Success Clue Partnerships

 

Success does leave clues, and Subway has restaurants in 100 countries with over 20,000 franchise owners, serving over 6 Million sandwiches as day is a clue, they over the years they have done many things right.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® all chain restaurants have periods of sales fluctuations, and swings in customer relevance. 

To drive new electricity into the Subway system while edifying customer relevance Subway restaurants entered a new partnership with Broad Street Licensing Group focusing on the creation of Subway branded licensed products in food and lifestyle spaces.

This partnership with an industry leading licensing company will drive new electricity, top-of-mind brand awareness, top-line-sales, bottom-line-profits, all while edifying the franchisee store according to Johnson.

Broad Street Licensing Group has the knowledge, experience, and leadership to drive new electricity. Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as; corporate partnerships, fresh foods, online ordering, delivery, self-driving cars, plant-based foods, streaming, food sampling, toy’s, podcast, movies, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different and Subway fits that bill according to Johnson. Does your retail path forward look more like yesterday than tomorrow? Why? What trend is your friend?

Mike Kappit, Chief Operating & Insights Officer at Subway stated, “Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways,”… “With BSLG, we will grow our presence beyond our natural borders into other retail environments and strengthen our positioning as a food and lifestyle brand.”

A friend and colleague, Bill Cross, Senior Vice President of Business Development at BSLG stated, “Subway is an iconic brand known throughout the world for customized, delicious subs made with quality and fresh ingredients,”. “Through our work with Subway, we will highlight the restaurant’s iconic image along with its fresh, high-quality ingredients to bring fans licensed food and lifestyle products.”

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter