The world is looking for signs that things are
getting better, life is normal, and doing what leaders do help everyone by
doing better. Steven Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice
Solutions®, stated, “Taco Bell is giving consumers a glimpse of the ‘better
for you’ signs they are looking for by helping clean up litter via using new recyclables.”
That is going to drive new electricity into the Taco Bell brand.”
How is your brand building new
electricity? According to Johnson, “Brand relevance is
in part driven with innovation in new menu related products in combination with
new avenues of distribution all of which are the platform for the new
electricity.”
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply and includes such things
as fresh foods, music, developing brands, unique urban hemp clothing,
grocerant positioning, fresh food messaging, autonomous delivery,
cashier-less retail, plates, glasses, cash-less payments, digital hand-held
marketing.
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable, fresh, with
differentiation that is familiar not different. How
is your brand building new electricity?
Taco Bell customers have an obsession with its
hot sauce packets, with 8.2 billion sauce packets used in the U.S. each year. The
catch is today they're not recyclable. So, Taco Bell will be collaborating with
international recycling leader TerraCycle later this year to give its sauce
packets a spicier second life that doesn't involve a landfill. Taco Bell, no
stranger to industry firsts, is the first quick-service restaurant brand to
partner with TerraCycle to tackle recycling flexible film packets.
TerraCycle is renowned for collecting
traditionally non-recyclable materials, cleaning them, then melting and
remolding them into hard plastic that can be used to make new recycled
products. This means that one day, used sauce packets could have an exciting
future as something totally new.
Liz Matthews, Taco Bell's Global Chief Food
Innovation Officer, stated, "In the food industry today, there is no
widely available solution for recycling the flexible film packets that are so
commonly used for condiments," … "So, we're thrilled to leverage the
expertise of TerraCycle to recycle our iconic sauce packet packaging in a way
that's as bold and innovative as our menu."
So, the ability to recycle sauce packets is
very important in achieving Taco Bell's goal of making all consumer-facing
packaging recyclable, compostable, or reusable by 2025 in restaurants across
the globe. The pilot launch is slated to take place later this year, and its
results will determine the most viable solutions moving forward, including
potential program expansion.
TerraCycle CEO and Founder, Tom Szaky, stated,
"Now more than ever, consumers don't want to sacrifice the planet no matter
how delicious the meal," "Together, Taco Bell and TerraCycle will
push the quick service industry by finally finding a way to recycle this type
of product. This effort takes us one step closer to keeping packets out of
landfills and our mission of 'Eliminating the Idea of Waste.'"
No need to wait, are you eager to recycle
their sauce packets, there are steps they currently can take to leave a lighter
footprint. Be sure to check the specific recycling and composting guidelines of
your local municipality when disposing packaging, and if you don't use each
packet from your Taco Bell order, save it for later to add some kick to other
meals
For
international corporate presentations, regional chain presentations,
educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert, and public speaking will leave success clues for
all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call
1-253-759-7869
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