Virtual restaurants, virtual kitchens, and chain
restaurants are all expanding their brands footprint for less without having a ‘store
front’ or paying millions to lease land or build a new building. Technology has strengthened the hand of good
food marketers according to Steven
Johnson, Grocerant Guru® at
Tacoma WA based Foodservice Solutions®.
Understanding how important it is for restaurants to
reduce cost of operating Miso Robotics has introduce an automated beverage dispenser. According to Johnson this technology will help
drive down cost for grocerant niche fresh prepared food retailers giving them
an advantage over legacy CPG retailers.
Miso
Robotics is a startup targeting transforming the foodservice industry via
Intelligent Automation. Miso Robotics recently
announced a partnership with Lancer
Worldwide, (a global beverage dispenser) manufacturer trusted by the world’s
top food and beverage brands – to build an intelligence backed, automated
beverage dispenser that will bring enhanced functionality for a future-focused
commercial kitchen.
Fast Food restaurant demand is up, while the restaurant
industry is facing record labor shortages, operators are looking for ways to
streamline operations, cut costs and implement solutions that drive a better
and faster customer service experience.
Food retailers must look a customer ahead, mindful
of the past but can’t get stuck in the past according to Johnson. Miso is
creating new models for operator revenue streams that relied on drive-thru,
takeout and delivery more so than ever before. While 60 to 70 percent of
certain sales came from the drive-thru lane pre-pandemic, as COVID spread,
major quick-serves experienced a jump as high as 90 percent. Looking a customer
ahead operational efficiencies will help drive success and Miso is helping
light the path forward.
Legacy foodservice retailers need too warm up
to the power of automation and robotics to accelerate recovery and meet demand.
Miso Robotics has been leading the field in commercial kitchen automation
through a robot-as-a-service (RaaS) and software-as-a-service (SaaS) model that
began with Flippy and has since branched out to CookRight.
While these two flagship products focus on
food specifically, implementation success has proven broader back of house
tasks can benefit from intelligent operational efficiency. Miso Robotics and
Lancer saw the need for beverage automation in the commercial kitchen (virtual
kitchens and virtual restaurants).
Jake Brewer, Chief Strategy Officer of Miso
Robotics, stated, “Lancer has consistently supplied the market with dependable
products for more than 50 years and there was no question when it came time to
decide who to partner with to create an automated beverage dispenser,” …
Brewer continued, “Lancer has a legacy of
stand-out industry quality and shares in our vision for beverage innovation and
futuristic design. Order fulfillment is a major factor for customer
satisfaction and operators can’t afford to have a beverage left behind when a
delivery driver or customer visits. We are extremely excited to create a
product that will not only make the lives of those working in commercial
kitchens better, but will be a game changer for the industry as a whole to
deliver a world-class customer experience.”
Consider that the new automated beverage
dispenser will integrate with the point of sales (POS) system and come equipped
with a guided workflow for employees to ensure accurate order completion synced
with driver and customer arrival times. The machine will be able to
automatically pour drinks and advance beverages to enable an easy grab-and-go
format for staff. When an order comes in, the connected approach will allow the
beverage dispenser to ‘know’ the beverage needs associated with the order and
will automatically issue the appropriate sized cup, begin pouring and seal the
drink. The entire process is timed to complete as close as possible with the
time the meal/remainder of the order is ready for hand off to the customer or
delivery driver.
Success does
leave clues. One clue that time and time again continues to resurface is “the
consumer is dynamic not static”. Regular
readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®. Our
Grocerant Guru® can help your
company edify your brand with relevance.
Call 253-759-7869 for more information.
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