McDonald’s Back Too School Back Too Work LTO

 

Limited Time Offers drive sales while adding relevance to a brand. Incremental customer frequency has never been so important for the restaurant industry and McDonald’s new limited time offer (LTO) is a perfectly timed fall LTO according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Consumers believe that ‘drive-thru’s’ are a safer bet than going inside a restaurant and there is no company better prepared to accommodate consumers with drive-thru service as McDonald’s according to Johnson.

Your go-to order at McDonald’s just got a little more irresistible this fall. The new fall LTO began on September 1, the chain is adding bites of joy to the McCafé Bakery lineup with a new Glazed Pull Apart Donut.

The addition of another grocerant niche mix and match meal component to the menu will help reduce customer migration while driving frequency according to Johnson.

So, the light and airy Glazed Pull Apart Donut is a unique twist on a classic donut. Coated in a sweet glaze, the tear apart bites make it both shareable and perfect for enjoying throughout the day. Consumers can now start your morning by dunking your bites into a McCafé Premium Roast Coffee or treat yourself to an afternoon pick-me-up. Like all bakery items, the Glazed Pull Apart Donut is available all day long. 

Now, as regular readers of this blog know, mix & match meal component bundling is a hallmark of the grocerant niche as is interactive participatory marketing.  This LTO is both of those things and will and will drive both top-line sales and bottom-line profits.

This Glazed Pull Apart Donut is the first limited-edition offering to join McCafé Bakery. In 2020, McDonald’s introduced its Bakery line with three delectable treats—the Apple Fritter, Blueberry Muffin and Cinnamon Roll—which became instant fan-favorites. The McCafe Bakery lineup joins our full breakfast menu. From the introduction of the Egg McMuffin in 1971, to Breakfast Burritos (1991) and McGriddles (2003), McDonald’s has been a leader at breakfast for nearly 50 years.

Get your Glazed Pull Apart Donut in-restaurant or via the Drive Thru, directly on the McDonald’s App with Mobile Order and Pay or delivered to your front door through McDelivery. And don’t forget to sign up for MyMcDonald’s Rewards to earn points on every dollar you spend at McDonald’s—unlocking free, craveable favorites across the menu.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869