Consumers Blurring Shopping Lines Between Channels

 

At the intersection of what’s for dinner, where will I get dinner, more and more consumers are asking what is the fastest solution (84.6%), then what is the cheapest (51.4), and will everyone be happy with the food (49.2%) according to Foodservice Solutions® most recent grocerant scorecards. 

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated, “Consumers care less about ‘channels’ grocery, restaurants, C-stores when it comes to getting dinner, they want a time savings cost efficient option that will make everyone in the family happy at meal time.”

So, one again we came across some outside information that edifies our grocerant scorecard findings. This new report found that convenience store chains 7-Eleven Inc. and Circle K are being spotlighted among the 10 most popular grocers in America by US consumers.

Here is what a recent poll from market research and data analytics firm YouGov in the fourth quarter of 2022 surveyed consumers who have a positive opinion of a grocery store.

They found that, 7-Eleven, which operates, franchises and/or licenses more than 77,000 stores in 15 countries and regions, received a popularity score of 60 percent. Circle K, a convenience store banner of Alimentation Couche-Tard Inc., received a popularity score of 51 percent.

However, taking the top spot for most popular grocer is Aldi, with a 65 percent popularity rating. Rounding out the top 10 are Trader Joe's (63 percent), Kroger (61 percent), Whole Foods Market (57 percent), Safeway (49 percent), Winn-Dixie (44 percent), Albertsons (44 percent) and Publix (44 Percent).

Digging down, YouGov also asked polled consumers on their familiarity with retail banners. The firm defines familiarity by the percentage of people who have heard of a grocery store. 7-Eleven and Circle K again ranked among the top 10, coming in at No. 1 with 97 percent familiarity rating and No. 6 with an 88 percent familiarity ranking, respectively.

In case you did not know, headquartered in the United Kingdom, YouGov is a global public opinion and data company. Its suite of proprietary data products include: BrandIndex, the daily brand perception tracker; YouGov Omnibus, the fastest, most cost-effective way to obtain answers from both national and selected samples; Pulse, that tracks actual online consumer behavior across laptops, smartphones and tablets; and YouGov Profiles, a new tool for media planning, segmentation and forecasting.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter