Get Good Coffee at The Human Bean while Doing Good

 

Earth Day reminds us that a sustainable world is good for everyone. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® reminds us that Gen Z and Millennials place considerable value on sustainable actions by companies. 

The Human Bean is finding plenty of ways to celebrate farmers and flavors from around the globe. This spring specialty drink specials are returning to The Human Bean drive-thru locations across the U.S., and later in the month beverage lovers will have a chance to plant a tree just by enjoying any drink on Earth Day. 

So, this year The Human Bean is hosting its annual Earth Day Giveback at all locations on Saturday, April 22^nd (today). On this special day, every drink sold will result in one tree planted through Trees for the Future, an international nonprofit with 30+ years of history planting trees and teaching sustainable farming practices in impoverished communities.

In case you did not know, The Human Bean is an official Planting Partner with Trees for the Future, having donated the equivalent of over 93,000 trees to date with the help of customers’ drink purchases. All of The Human Bean locations participate annually, moving the nonprofit closer to its goal of over 1 billion trees planted by 2030.

Scott Anderson, COO of The Human Bean, stated, “We hold our annual Earth Day fundraising event each year because it’s really a win-win,”... “Thanks to our customers and franchise partners, we get to support the farmers who grow our quality coffee beans, and ensure they can continue to do so for many years while helping their own communities thrive.”

You will like this,The Human Bean is also releasing two limited-time drinks starting April 19th with themes of global wanderlust and new flavor experiences.

Sweet and Salty Granita

Take a trip to Italy where the Granita was born with a Sea Salt Caramel Granita. Ghirardelli’s Sea Salt Caramel is sweet, slightly salty, luscious and creamy. The caramel laces around the cup filled with signature granita, and then topped with whipped cream, Sea Salt Caramel drizzle, and Java Chips for garnish. Yum!

Mangonada Smoothie

Next stop... Latin America! The Mangonada is a frozen mango treat with an infusion of bold flavors – it’s sweet, tangy, spicy and delicious. Mango Smoothie is mixed with Tajín Fruity Chamoy Sauce and topped with the popular spicy Tajín Clásico Seasoning to create this unique drink. It’s a favorite treat in Latin America, and drive-thru customers will love it, too.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter