Families,
food, and fun are all top of mind when most people think about Easter. Families
gathering around the table, telling tales, and taking photos are all apart as well.
Then of course if you still have little ones around the house there is the
Easter Egg Hunt.
However
according to Steven Johnson
Grocerant Guru® at Tacoma, WA based Foodservice Solutions® cooking Easter
dinner from scratch is not what most consumers are planning on. In fact, recent grocerant scorecards found
that only “35.7 percent of consumers were planning are cooking Easter Dinner
from Scratch.” The vast majority of
consumers today will have an Easter table set with at minimum two grocerant niche
Ready-2-Eat or Heat-N-Eat entrees or side dishes according to Johnson.
Kroger, is beginning to understand that
and this year they are offering an Easter menu that can serve a family of 10
for less than $7.50 per person, while The Save Mart Cos. and The Fresh Market
both have ready-made meals ripe for the picking.
So,
Kroger’s suggested fresh menu
includes a Kroger spiral ham,
Private Selection macaroni and cheese, Simple Truth carrots, a Bakery Fresh
peach pie and more. Sweet treats for Easter baskets are also included in the
deal, and all gift card purchases will earn shoppers 4X Fuel Points for a
limited time.
Stuart
Aitken, SVP and chief merchant and marketing officer, stated, "At Kroger,
we offer lower prices and more choices every day," …. "We promise our
customers a zero-compromise Easter meal that is delicious and made affordable
by our everyday low prices. Kroger is Fresh for Everyone no matter the day,
year or holiday. This Easter is better than inflation free with the consistent
value and savings we offer our customers every day, and we'll even take care of
planning with an incredible family meal."
Kroger
is not alone as Save Mart and Lucky shoppers, meanwhile, can get a $24.99
“Dinner for Two” that includes ham or tri-tip and two sides. A “Complete Ham
Meal” or “Complete Turkey Meal” costs $59.99, serves six to eight people, and
includes several side items. Dessert deals are also available, as well as
tulips and potted Easter lilies.
Donovan
Ford, SVP, store operations at Save Mart, stated, “Easter is a special time for
families in the communities we serve, whether it’s a dinner for two or meals for
larger gatherings, Save Mart and Lucky stores provide the traditional food and
spring florals they look forward to and enjoy each year.”
The
Fresh Market has grocerant Ready-2-Eat and Heat-N-Eat prepared meals as well
that include ham, lamb, prime rib and brunch options ranging from $25 to
$99.99. The grocer is also offering a variety of Easter-themed chocolates,
cookies, candy, flowers and more.
Walmart
also has Easter-ready
items on
sale through April 15, including Sam’s Choice spiral-cut ham, canned green
beans and corn, salad dressings and more. Additionally, Target has more than
200 seasonal treats available for under $5, and is offering 30 new seasonal
sweets and snacks from its private-label Favorite Day brand.
This
is a big holiday for restaurants and grocery stores as Data from Numerator, a
Chicago-based data and tech company, reveals that 85% of consumers plan
to celebrate Easter this year. Also, according to the Washington,
D.C.-based National Retail Federation (NRF), Easter spending is expected to
reach a record $24 billion this year, a $3.2 billion increase from 2022. With
an influx in spending, this Easter Sunday is anticipated to be the biggest one
yet. Are you selling grocerant niche Ready-2-Eat and Heat-N-Eat meals?
Invite Foodservice Solutions® to complete a
Grocerant ScoreCard, or for product positioning or placement assistance, or
call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche.
Contact: Steve@FoodserviceSolutions.us or
253-759-7869
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