What is brand
relevance when it comes to Electric Vehicles (EV’s)? Has your brand extended an
invitation to drives of EV’s? If you have not yet, you had better start
planning for your customers next steps.
EV’s are going to be relevant to over 26 million consumers by 2030.
Steven Johnson Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions® believes if your brand is not evolving with relevance it is
dying. It’s important that you at least begin the process of looking a customer
ahead.
In
a report from The Edison Electric Institute (EEI), Electric Vehicle Sales
and the Charging Infrastructure Required Through 2030 report was
updated creating a consensus forecast now which is based on four independent
forecasts done by Boston Consulting Group, Deloitte, Guidehouse, and Wood
Mackenzie, as well as analysis from the National Renewable Energy Lab. The
report concludes that:
·
The
number of EVs on U.S. roads is projected to reach 26.4 million in 2030, up from
the projected 18.7 million as projected in the 2018 report.
·
The
projected 26.4 million EVs will make up nearly 10 percent of the 259 million
light-duty vehicles (cars and light trucks) expected to be on U.S. roads in
2030.
·
Annual
sales of EVs will be nearly 5.6 million in 2030, reaching more than 32 percent
of annual light-duty vehicle sales in 2030. Compared to the 2018 forecast, this
is an increase of more than 1.8 million in annual sales in 2030.
·
Nearly
12.9 million charge ports will be needed to support the projected 26.4 million
EVs that will be on U.S. roads in 2030.
·
Approximately
140,000 Direct Current (DC) fast charging ports will be needed to support the
level of EVs expected to be on U.S. roads in 2030.
Drivers of these
cars are you customers. Now then; Trileaf
Corporation, a leading Architectural and
Engineering firm, announced that it is exploring the possibility of combining electric
vehicle (EV) charging stations with pizza restaurants in a new marketing push
that it believes could be a win for both industries.
So, Trileaf is offering free EV Charging
Station Branding and Design Studies to pizza franchises to help them evaluate
the benefits of electric vehicles for their business and local community. Trileaf's innovative design
solutions and extensive expertise in property development make it well-equipped
to support pizza franchises looking to add EV charging stations to their
locations.
Roger
Zimmer, Trileaf's
Senior Structural Engineering Manager, stated, "We see this as a
winning formula that benefits everyone," …. "EV drivers need more
charging options, and pizza restaurants are always looking for new ways to
attract customers, and often manage a fleet of delivery vehicles. By bringing
these two industries together, we can create a unique and innovative offering
that meets the needs of both."
In
case you did not know, Trileaf has extensive expertise
in creating comprehensive plans and providing exceptional project management
for property development. The company offers site assessment and documentation
services, helping clients identify existing property conditions and
deficiencies for proposed renovations. Trileaf's team of experts conducts
thorough due diligence on potential properties, examining factors such as
permitting and zoning regulations, environmental concerns, and customer goals.
With these capabilities, Trileaf is well-equipped to support the typical EV
charging/pizza restaurant combination project and help bring it to fruition.
Don’t
get left behind. Trileaf is currently engaging several major pizza chains about
the possibility of adding EV charging stations to their locations. Trileaf
believes that this could help pizza restaurants differentiate themselves from
their competitors and attract a new, environmentally conscious customer base.
Zimmer
continued, "We're excited about the potential of combining the convenience
of EV charging with the popularity of pizza to create a new market that
benefits both industries".
Success
does leave clues, as Trileaf
has a history of success in developing unique and profitable properties and has
recently provided EV Charging Station solutions for multiple airport locations.
With a solid reputation for providing exceptional design solutions for hundreds
of property locations with nationwide coverage, the company believes that the
EV charging/pizza restaurant combination could be its most exciting project
yet.
"We're
always looking for new opportunities to create value for our customers and our
communities," adds Zimmer. "We believe that this new venture has the
potential to do just that."
Invite Foodservice Solutions® to
complete a Grocerant ScoreCard, or for product positioning or placement
assistance, or call our Grocerant Guru®.
Since
1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or
253-759-7869
In a Battle for Share of Stomach
EV's Matter
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