When
our children were young, we took them to McDonald’s willingly. Our children
like going to McDonald’s and we liked the clean restrooms and Hot Coffee. The team at Foodservice Solutions® apricates the
clean restrooms even more today. That
said:
McDonald’s
last week unveiled “The Little Mermaid” Happy Meal, featuring under-the-sea and
on-land characters such as title character Ariel, Eric, Sebastian, and
Flounder—for a limited time and while supplies last at participating
restaurants nationwide.
So
to help launch “The Little Mermaid” Happy Meal and inspire the future wavemaker
in everyone, McDonald’s launched a national TV commercial with Rhonda “Coach
Rho” Harper, founder and executive producer on behalf of Black Girls Surf to
highlight the multi-award-winning competitive performance training camp and
non-profit organization, spotlighting Maizy Gordon, Bethany & Anaya Malone,
Macie Smith, Olivia Whyms, and Penelope "Poppy" Brockhaus. The spot
highlights the importance of kids like Ariel who make waves and create the
change they want to see in the world. Beyond the water, McDonald’s invited surfers to
experience the magical blue carpet premiere of “The Little Mermaid” giving them exclusive
access to the highly anticipated live-action film.
Rhonda
Harper, Founder of Black Girls Surf, stated, “This commercial with McDonald’s
is a visual reminder that we are all little mermaids,” ... “Since 2014, our
organization has coached hundreds of young girls from the shores of California
by way of Costa Rica, to the beaches of Senegal. We are now surfing our way to
the Junior Olympics."
Now
as part of its ongoing commitment to giving back to community programs,
McDonald's donated funds to Black Girls Surf, to help support the next
generation of competitive surfers, and will host a special "The Little
Mermaid” screening for Black Girl Surf’s members, to create magical memories
with a front row seat to see someone like them in such an iconic role on a big
screen.
Jennifer
“JJ” Healan, VP of U.S. Marketing, Brand, Content, and Culture at McDonald's,
stated, “At McDonald’s, inclusivity, imagination, and joy live in the DNA of
every Happy Meal,” …. “For years we have worked with Disney to bring magic to
life every day. ‘The Little Mermaid’ Happy Meal is an extension of that
collaboration where even more fans can see themselves reflected in profound
possibility and feel encouraged to dream big and make waves.”
Foodservice Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a new menu
product segment and brand and menu integration strategy. Foodservice Solutions®
of Tacoma WA is the global leader in the Grocerant niche visit us on our social
media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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