At Choice Market Gen Z and Millennials Can Save Time

 

Growing brands need their actions and words to resonate with consumers and Choice Markets is doing a very good job focusing in on its prime targeted customers today and for tomorrow Gen Z and Millennials with a fresh fast footprint and messaging that resonates according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

Choice Market is driving new electricity into it brands as it launched an exclusive partnership with Adroit Worldwide Media (AWM) as its provider of frictionless technology solutions for the future of shopping. This will allow Choice Market to rapidly scale its automated Mini-Mart format across multifamily developments, campuses, festivals, electric vehicle charging destinations and hospitality properties nationwide. That my friends is how you integrate branded actions with messaging.

Mike Fogarty, founder and CEO of Choice Market, stated, "We selected AWM as our preferred frictionless checkout and tech development partner because they share our vision for the future of retail and can support our rapid pace of innovation," ... "AWM's expertise in Computer Vision and Artificial Intelligence, coupled with their commitment to deliver real time data and actionable insights made them the ideal partner. This partnership will accelerate Choice's plans to roll out a new digital experience with disruptive features and functionality."

Most of our regular readers know that Choice Market launched its first Choice Mini-Mart store model on the University of Colorado Anschutz Medical Campus in October 2022. In March 2023, the retailer announced plans to expand the Mini-Mart store format following a funding round led by the Denver Angels, Kimco Realty, Jogan Health and other private investors.

How do you plan to garner new customers? What is your cost of customer acquisition?  Do you want to keep your current customers while building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing. Don’t limit you ideations to just a new menu item. Think local, grow with others that are successful around you.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

So, Choice Market selected AWM for its expertise in powering smart spaces with cutting-edge technology, delivering end-to-end business automation and valuable insights across retail, industrial supply and healthcare sectors.

AWM's CEO Kevin Howard, stated, "We are thrilled to embark on this groundbreaking journey with Choice Market as their chosen frictionless technology provider," ... "AWM's commitment to innovation aligns seamlessly with Choice Market's vision for the future of shopping. Together, we aim to revolutionize the retail landscape by providing customers with unparalleled convenience and a seamless, technology-driven shopping experience."

Choice Market and AWM teamed up at NRF 2024: Retail's Big Show to showcase a Quick Drop Unit that demonstrates the transformative technologies and frictionless solutions that will redefine the retail experience, according to the companies.

Choice Market new electricity combines quick service and user-friendly technology with fresh quality food from local vendors and a practical product selection. The company has plans to expand in Colorado and beyond.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869