7 Reasons Consumers want more than one Cookie from Potbelly

 

If success leaves clues and it does, Potbelly, the iconic neighborhood sandwich shop, is bundling joy in a new 6-Pack Cookie Box is a clue that they correctly picked-up on according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Let’s get into it, the reasons are:

1.       Variety: Potbelly offers a wide variety of tempting cookie flavors, making it difficult to choose just one. From classics like Chocolate Chip and Oatmeal Raisin to more unique options like Snickerdoodle and Double Chocolate Chunk, customers might crave trying multiple flavors to satisfy their diverse preferences.

2.       Sharing: Potbelly cookies are known for their generous size, making them perfect for sharing with friends, family, or colleagues. Purchasing multiple cookies allows customers to enjoy their own treat while offering some to others, fostering a sense of social connection and enjoyment.

3.       Value: While the price of a single cookie might seem reasonable, buying multiples can sometimes be more cost-effective. Potbelly may offer deals or discounts on bulk cookie purchases, incentivizing customers to buy more than one.

4.       Indulgence: Potbelly cookies are known for being delicious and satisfying. Customers seeking a full sweet treat experience might find that one cookie isn't enough to fulfill their craving, leading them to purchase multiple cookies for a more decadent experience.

5.       Planning ahead: Some customers might be purchasing cookies not just for immediate consumption, but also for later enjoyment. Buying multiple cookies allows them to stock up and satisfy their sweet tooth throughout the day or even share them with others at different times.

6.       Fear of missing out: With such a diverse and enticing selection of cookies available, customers might fear missing out on trying other flavors if they only buy one. This can lead them to purchase multiple cookies to ensure they get to experience a wider variety of tastes and textures.

Potbelly’s collection of cookies are now available for fans to choose as a 6-pack in their favorite cookie flavor or as an assortment. Launching Monday, March 4, the 6-Pack Boxes will be available for purchase through the Potbelly App, potbelly.com, third-party delivery apps and in-shop. 

The branded 6-Pack boxes will be available at shops nationwide. All Potbelly cookies are baked fresh in-shop daily, offering a range of options including classics like the Oatmeal Chocolate Chip, Chocolate Brownie, and Sugar Cookies.

David Daniels, Chief Marketing Officer of Potbelly, stated, “Our fans have an insatiable love for our cookies and now we’re making it easier for them to enjoy together with others, share as a gift or save for later, as we package them up in a convenient new 6-Pack Cookie Box,” … “It promises to serve up smiles and turn an ordinary meal together into a memorable experience.”

For exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu. To sign up for the Potbelly Perks reward program, visit www.potbelly.com/perks, and, for more information on Potbelly, please visit www.potbelly.com.  

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information.