Marketing Family Focused Customized, Personalized, Meals: Meal Components Work

 

Once again, its 4 PM: your customers are just beginning to think about what's for dinner.  Today 82.8% of American consumers are unsure about what's for dinner according to recent grocerant scorecards. Time starved consumers are looking for high quality Ready-2-Eat fresh prepared foods and Heat-N-Eat meals or component’s that can be mix, matched, and bundled into a perfect family meal.

Today's time starved consumers have no desire to cook from scratch. They want to purchase fresh prepared meal components that they can bundle into a customized family meal that will please everyone without spending time cooking according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Yes, the restaurant industry is abuzz with the success of new technology, 1:1 marketing, a technique lauded by the 2024 DataDelivers Engagement Report. This data-driven approach personalizes guest experiences, leading to a staggering 300% increase in engagement.

Here's how it works: Imagine sending targeted messages directly to your guests' devices, highlighting dishes they love or offering birthday week specials. 1:1 marketing fosters deeper connections by understanding individual preferences and purchase behavior. This translates to more meaningful interactions, increased visits, and a loyal customer base.

But there's a catch: effective 1:1 marketing hinges on strong data management. Industry experts emphasize the need for unique guest identifiers linked to purchase history. Unfortunately, many restaurants rely solely on loyalty programs, offering an incomplete picture. This limited data can skew insights and hinder marketing efforts.

The key lies in going beyond loyalty. While loyalty programs are valuable, 1:1 marketing should encompass a broader audience. By reaching more guests with personalized messages, restaurants can drive significant sales and traffic. Here's where the three main forms of food marketing come into play:

1.       Transactional Marketing: Leverage purchase data to send targeted emails or SMS promotions based on recent orders. Craving pizza again? A discount offer might just hit the spot!

2.       Relationship Marketing: This is where loyalty programs shine. Reward frequent diners, celebrate birthdays, and offer exclusive perks to foster a sense of community.

3.       Experiential Marketing: Engage your audience with interactive events, themed menus, or social media contests. Create memorable experiences that build brand loyalty.

The DataDelivers report underscores the importance of customer retention. While acquiring new customers is crucial, retaining existing ones lays the foundation for long-term success.

Now think about this, 1:1 marketing empowers restaurants to personalize the guest experience and drive engagement. Solutions like DataDelivers' Customer Management Platform and Guest Connect program equip operators with the tools to cultivate a loyal following and achieve sustained success. So, ditch the generic menus and embrace the power of personalized plates!

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869