What value can be garnered by Food Retailers focusing on digital natives Gen Z and Millennials

 

Today, food digital gift cards are gaining popularity among Gen Z and Millennials, and there are several reasons why they matter to these younger consumers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Remember differentiation does not mean different. It means familiar but with a relevant focused twist.  Let’s take a look at some ideas:

1.       Convenience and Accessibility: Digital gift cards can be easily purchased online or through mobile apps. They eliminate the need for physical cards, making them more convenient for tech-savvy Gen Z and Millennials who prefer digital experiences.

2.       Reduced Risk of Loss: Millennials are more than twice as likely to lose traditional plastic gift cards compared to older adults. With digital gift cards, there’s no risk of misplacing or losing a physical card.

3.       Mobile Shopping Experience: Younger consumers, especially Gen Z, browse products quickly and convert more on mobile devices. Retailers that optimize their digital gift card solutions can engage these consumers effectively by providing the digital experience they crave.

That said, food digital gift cards offer convenience, reduce the risk of loss, and align with the preferences of Gen Z and Millennials who are comfortable with digital transactions. So, if you’re a restaurant or food retailer, offering digital gift cards can be a smart strategy to attract and retain these tech-savvy customers!

Once again there is more to Generation Z (Gen Z) and Millennials as they represent a significant consumer base, and restaurants can unlock value by catering to their preferences. Here are some additional insights on how to appeal to these digital natives:

Social Media Virality and Customization:

a.       Social media is where Gen Z often discovers new products and brands. Restaurants should leverage this by maintaining a strong digital presence.

b.       Brands that continuously update their menus can capture sales from viral moments. For instance, TikTok has been influential in driving sales for certain food items.

c.       Consider adding unique and shareable menu items that resonate with Gen Z’s desire for novel experiences.

Engaging Relevant Messaging:

a.       Gen Z values authenticity and purpose. Restaurants should communicate their brand story, values, and commitment to sustainability or social causes.

b.       Engage with Gen Z through relevant messaging on social media, emphasizing transparency and ethical practices. Showcasing your restaurant’s mission and impact can resonate with this audience.

Value Beyond Price:

a.       While affordability matters, Gen Z also seeks value beyond just cost. Highlight quality, freshness, and uniqueness in your offerings.

b.       Consider loyalty programs, personalized promotions, and exclusive experiences to create additional value for Gen Z customers.

Interactive Dining Experiences:

a.       Gen Z wants more than just a meal; they want a memorable story. Pop-up restaurants, themed nights, or interactive dining events can captivate this audience.

b.       Create immersive experiences that go beyond the plate, allowing Gen Z to engage with your brand in meaningful ways.

Creative Spins on Classic Foods:

a.        Gen Z appreciates creativity. Restaurants can differentiate themselves by offering inventive twists on familiar dishes. Think about fusion cuisine, unexpected flavor combinations, or playful presentations.

b.        Highlighting these creative spins can attract Gen Z diners who seek novelty and excitement in their dining experiences.

According to Johnson, restaurants can tap into Gen Z and Millennials’ spending power by embracing social media, creativity, relevant messaging, and experiences that resonate with their preferences. 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter