Yes, the Grocerant Guru® has long championed the appeal of
mix-and-match meal component bundling, a hallmark of the grocerant niche. This
summer, the team at Tacoma, WA based Foodservice Solutions® believe that
EG America is setting a new standard by leveraging this approach to captivate
both new and returning customers with their $5 meal deals. This strategy not
only caters to the on-the-go lifestyle of summer travelers but also reinforces
the value-driven dining experience that today's consumers crave.
Customization at the Core
EG America's $5 meal
deal epitomizes the essence of customizable convenience. Which started June 19
and running through September 3, customers can create their perfect meal
combination from the following options:
·
Main Course: Choice of any two roller grill items or two cheese or
pepperoni pizza slices.
·
Beverage: Choice of a 1-liter bottle of Pepsi, Mountain Dew,
Aquafina, or Brisk.
·
Snack: Choice of Lay's, Miss Vickie's, Ruffles, or Sun Chips in
1.375-ounce or 1.5-ounce bags.
By allowing customers to mix and match these components, EG
America taps into the grocerant trend of personalized dining experiences,
making meal times not just convenient but also tailored to individual tastes
and preferences. Brian Ferguson, EG America's chief marketing officer,
highlights this value proposition, stating, "Our new $5 summer meal deals
offer our guests a quick meal on the go, at a great price."
More Than Just a Meal
In addition to the $5 meal deal, EG America is enticing
customers with other appealing offers. Their doughnut combo, available from
June 19 through September 4, includes two doughnuts and a large hot or iced
coffee for just $4. As Michael Limoges, senior vice president of store
operations, notes, "Few food items go better with coffee than a doughnut,
and with this deal, we're offering our guests both."
EG America's focus on enhancing the coffee experience is
another strategic move, emphasizing their reputation for quality beverages. The
introduction of their XL cup size ensures that customers can enjoy more of
their favorite coffee, adding both convenience and value to their daily
routines.
A Commitment to Convenience and Value
With over 1,600 retail locations under various banners
including Cumberland Farms, Kwik Shop, and Turkey Hill, EG America is
well-positioned to deliver these value-driven deals across the country. The
company’s commitment to providing quick, affordable, and customizable meal
options aligns perfectly with the grocerant model, which prioritizes
convenience, quality, and personalization.
This summer, as travelers hit the road, EG America's
innovative meal deals offer them a refreshing alternative to traditional fast-food
options. By embracing mix-and-match meal component bundling, EG America not
only attracts new customers but also encourages repeat visits, fostering
loyalty through value and variety.
In the ever-evolving landscape of convenience retail, EG
America's $5 meal deals are a testament to the power of the grocerant niche.
They demonstrate that by prioritizing customer preferences and offering
customizable, affordable meal options, convenience stores can significantly
enhance their appeal and drive customer frequency. As the Grocerant Guru®, I
applaud EG America for their forward-thinking approach and look forward to
seeing more retailers adopt similar strategies.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
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