Grocery stores, C-stores, and Club stores vie for Dinner customers threatening
Restaurant market share. The 65 Inch HDTV
Syndrome edifies the dinner at home trend. The choice between dining-out or cooking at home could be the size of
the HDTV. At the intersection of the
consumer, technology and retail food sales we find the grocerant niche creating
and expanding points of quality food distribution.
It’s at that intersection that Foodservice Solutions® Grocerant Guru
Steven Johnson identified one universal commonality driving consumers buying
pattern changes. Johnson calls it “The
65 Inch HDTV Syndrome” consumer like HDTV’s have invested heavily in them and
are using them during March Madness.
The
grocerant niche is the result of the blurring line between restaurants, grocery
stores, convenience stores, and drug stores all selling fresh prepared,
portable, convenient meal solutions.
Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eat
fresh prepared food components that are perceived “better for you”, and
portioned for one or two. Consumers like the Convenient
Meal Participation, Differentiation, Individualization / Family Customization
that these retailers offer.
Restaurateurs
need to be particularly mindful of developments within the grocerant niche for
they are driving the change within the price, value, service equilibrium in
retail foodservice. It is at the intersection of the consumer, technology and
The 5 P’s of Food Marketing: Product, Packaging, Placement, Portability, and
Price that retail food sales competition is expanding. Driving ever greater Mix
and Match bundled meal options and new points of distribution for
consumers. Consumers love the on-the-go
options in fact Zaget’s 2013 NYC Restaurant Survey found that in New York at-home meals surpassed dining out for the
first time in 30 years.
Legacy
Home Meal Replacement (HMR) or Retail Meal Solutions (RMS) focus quickly faded
away in the Restaurant side of business. However in the Grocery, C-store and
Drug Store sector it continued to be studied, tested, and implemented. Today HMR
and RMS have been replaced by the grocerant niche. It is the strategic path of
choice for non-traditional food retailers, targeted at restaurant customers,
profitable and expanding at an ever increasing pace.
Food Quality Never
Takes a Step Back. The grocerant niche is driving new competitive points for
food distribution which are a step above consumer expectation in most
cases. Food quality never takes a step
back, these evolving new points of fresh food will continue to improve over
time increasing industry competitiveness. Dunkin Donuts, McDonalds, and Starbucks,
here comes The C-store sector.
When
you look at the menu items offered by these legacy conveniences store operators
it is clear to see that the grocerant niche is a platform that is creating
equilibrium. In other words they are
not discouraged or intimated by competition from any sector.
Non-traditional
fresh food retailers understand that the grocerant niche is a result of the
blurring of the line between restaurants, grocery stores, convenience stores,
and drug stores all selling fresh prepared, portable convenient meal
solutions. Targeted at the time-starved
consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are
“better for you”, portable and portioned for one or two. All of these operators
want a larger share of the retail food market.
They want to take share from the restaurants.
Food Retailing
Never Take’s a Step Backward. Consumers
are dynamic not static always looking to save both time and money. The grocerant niche is propelling new quality
points of fresh food distribution and competitors that are well financed.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
No comments:
Post a Comment