C-Store Casey's Roll’s Out Online Pizza Ordering

Casey’s General Stores has over 1865 locations and during Q1 2015 during prepared food sales year over year sales were up 11.1%, In Q-2, up again 11.1% and in Q-3 they prepared food sales year over year sales were up 14.1%.  Grocerant niche Ready-2-Eat is working like a charm for Casey’s. 

Now after a testing On-line ordering in a brief test Casey’s found that the technology provided additional boost foodservice sales.  "It was a relatively short test, but given the results and the small investment, we expect to roll that out to all stores later this year," senior vice president and CFO Bill Walljasper told CSP Daily News. "We expect to make an official announcement in June."

The retailer put the rollout of its pizza delivery program on hold while testing the online-ordering platform, Walljasper said in March. "We like what we see" with online ordering, he said during a March earnings conference call with investors. "If we continue to like what we see, we plan on expanding that next fiscal year. So we'd like to get that up and operational before we start rolling out the pizza delivery anymore."

Online ordering is currently available only from this website and only includes pizza and 2-liter sodas. Walljasper said the c-store chain will likely add a mobile app in time for the complete rollout and make sub sandwiches available, as well.

Success does leave clues and when a chain with 1865 company owned units can drive year over year same store sales with the numbers that Casey’s has repeatedly posted one thing is clear they are garnering new customers!  Are they your customers? 

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us