Casey’s General Stores has over 1865 locations and during Q1 2015 during
prepared food sales year over year sales were up 11.1%, In Q-2, up again 11.1% and in Q-3 they prepared food sales year over year sales were
up 14.1%. Grocerant niche Ready-2-Eat is
working like a charm for Casey’s.
Now after a testing On-line ordering in a brief test
Casey’s found that the technology provided additional boost foodservice
sales. "It was a relatively short test, but
given the results and the small investment, we expect to roll that out to all
stores later this year," senior vice president and CFO Bill Walljasper
told CSP Daily News. "We expect to make an official announcement in
June."
The
retailer put the rollout of its pizza delivery program on hold while testing
the online-ordering platform, Walljasper said in March. "We like what we
see" with online ordering, he said during a March earnings conference call
with investors. "If we continue to like what we see, we plan on expanding
that next fiscal year. So we'd like to get that up and operational before we
start rolling out the pizza delivery anymore."
Online ordering is currently available
only from this
website
and only includes pizza and 2-liter sodas. Walljasper said the c-store chain
will likely add a mobile app in time for the complete rollout and make sub
sandwiches available, as well.
Success
does leave clues and when a chain with 1865 company owned units can drive year
over year same store sales with
the numbers that Casey’s has repeatedly posted one thing is
clear they are garnering new customers!
Are they your customers?
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