Fresh Prepared Food Fuels Growth at Sprouts Farmers Markets

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is finding favor with consumers at Sprouts. After expanding its deli offerings including new fresh prepared food offerings with a new salad bar with healthy salads, prepared proteins and healthy side dishes, as well as a new mix of entrée meals and side dishes.  

Now Sprouts Farmers Market plans to update the deli in four more stores this quarter following the successful a test of new offerings. Doug Sanders, Sprouts’  executive chairman stated  “Following the rollout of these additional stores, we will be looking to incorporate many of these offerings into a greater number of stores in 2016 and beyond,”  

Sprouts CEO Amin Maredia  stated “Deli is a big part of Sprouts’ competitive strategy going forward”.   Since 2013 fresh food under the halo of ‘better for you’ Sprouts has steadily increased its focus on grocerant niche Ready-2-Eat and Heat-N-Eat food including fresh-made sushi and Boar’s Head delis sandwiches. 

Maredia added that “The deli, along with private label and specialty items, is also part of what draws customers “for more destination type of shopping”.  Fresh prepared Ready-2-Eat and Heat-N-Eat food is top of mind for consumers today.  If you are not focused on portable Mix and Match meal components today you are missing a large and growing segment of consumers.  

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