Chain Restaurants Sales Conundrum The 65 Inch HDTV Syndrome + Netflix

Foodservice Solutions® Grocerant Guru® back in 2012 identified, qualified, and quantified “The 65 Inch HDTV Syndrome today they have added Netflix to the mix to help explain customer migration from casual dining restaurants, full service restaurants to new non-traditional points of fresh food distribution.

Recently The NPD Group's Checkout Tracking receipt mining service found that “If half of light restaurant users in the United States made just one more visit per year, it would be an incremental increase in sales of $1.1 billion.  That sure would help chain restaurants regain some customers and sales but bigger problems exist according to Foodservice Solutions® Grocerant Guru®.

NPD found that “Three quarters of consumers (75 percent) who have decreased their restaurant visits say they watch how they spend their money on most or all purchases, and a high percentage of these respondents think that restaurant prices are too high.  In fact Restaurant prices continue to inch up as grocery and non-traditional fresh food retailers Ready-2-Eat and Heat-N-Eat fresh food meal component prices decline according to our Grocerant Guru®. 

Consumers continue to “Eat-Out while Eating-In” according to Foodservice Solutions® team. Mix and match meal component bundling combined with consumers desire to watch their 65 Inch HDTV favorite sports, Movie, or News at home with the family with 58% eating in front of the abandoning even the dinner table.

Smart digital high definition televisions have replaced the fireplace as a source of warmth and comfort in a majority of homes today according to information compiled from Foodservice Solutions® Grocerant ScoreCards interviews. The level of comfort is complemented with  grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  Simply put; increasingly the HDTV & Netflix are more inviting that dining out. Where can your customer eat your food? 

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.