Dick’s Drive-In Customer Relevance Inside & Out

Sorry McDonald’s, Dick’s Drive-In founded in 1954 just might have more relevance today than you.  That is according to Foodservice Solutions® Grocerant Guru® Steven Johnson.  Johnson stated “our platform Foodservice Inside-Out is but one example of industry leadership driven by Millennials minds.”

With lines around the building customer’s lined up for Snap’s much-hyped Spectacles have that landed in Seattle at Dicks Drive-In. The Twitter account for the camera glasses posted a photo on Wednesday of the bright yellow Spectacles vending machine outside Dick’s Drive-In restaurant in the Queen Anne neighborhood.

When the news of the “Snapbot” arrival began to spread it did not take long for the line to get a pair of hard-to-find Spectacles quickly wrapped around the building. Local reports are that just after the announcement, so many people had arrived and customers were waiting in line for more than an hour all of which was good for Dick’s business.

Snap, parent company of the popular Snapchat messaging app, first rolled out the Minion-like machines this past November in its hometown of Venice Beach, where hundreds of people lined up to get a pair of the $129 specs.  Snap has moved the pop-up vending machine around to various locations around the U.S. It quietly tweets an image of the machine without explanation when the machine arrives in a new spot. Snapbots are the only place to purchase the device, other than a pop-up store in New York City and listings on eBay. What are you selling and to whom? 

Foodservice Solutions® platform Foodservice Inside-Out is but one example of industry leadership driven by Millennials minds according to our own Grocerant Guru® Steven Johnson. Maintaining, building, and edifying customer relevance is important in today’s competitive retail environment. Is your brand in need of grocerant niche competitive intelligence?

Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you looking a customer ahead? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and Foodservice Inside-Out may be the clue you have been looking for.  (Snapchat Image via Twitter and Geekwire)