Taco Bell’s Outstanding Integrated Brand Messaging

When a food companies marketing department is doing most everything right today it looks a lot like the marketing department at Taco Bell according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Recently Taco Bell  introduced Party Packs, which are purposely designed in a to-go carton, so guests can seamlessly order for pick-up or have it delivered. Now that is clear brand messaging to drive incremental sales, delivery, fun, and value all in one offering.  This is a food marketing positioning statement with brand relevance that included every department within the company.

As a sales platform Party Packs incorporate all the important relevant touchpoints of the consumers including, price, technology, full flavor, delivery and mix and match meal bundling which is a hallmark of successful grocerant niche programs according to Johnson.

Marisa Thalberg, global chief brand officer at Taco Bell Corp stated “Taco Bell fans have a long history of celebrating both milestones and every day moments with us, from weddings and proms, to dinner with friends or family on a Friday night,”…“In reintroducing the Taco Bell Taco Party Pack, we are eager to get people thinking about a host of new occasions to bring Taco Bell to the table.”

The Taco Bell Party Packs feature three different ways to satisfy everyone’s cravings: Taco Party Pack, featuring a mix of 12 crunchy or soft tacos; Taco Variety Pack, featuring a mix of 6 crunchy or soft tacos and 6 Nacho Cheese Doritos Locos Tacos; and Grande Meals, 10 of your choice of bean burritos, soft tacos and crunchy tacos.

Taco Bell Party Packs are available beginning October 18 in-restaurant and for delivery in thousands of restaurants through GrubHub. Party Packs are also available on ta.co and on the Taco Bell mobile app for 15 percent off till the end of October.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.