When a food companies marketing department is doing
most everything right today it looks a lot like the marketing department at
Taco Bell according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®.
Recently Taco Bell introduced Party Packs, which
are purposely designed in a to-go carton, so guests can seamlessly order for
pick-up or have it delivered. Now that is clear brand messaging to drive
incremental sales, delivery, fun, and value all in one offering. This is a food marketing positioning
statement with brand relevance that included every department within the
company.
As a sales platform Party Packs incorporate all the
important relevant touchpoints of the consumers including, price, technology,
full flavor, delivery and mix and match meal bundling which is a hallmark of
successful grocerant niche programs according to Johnson.
Marisa Thalberg, global chief brand officer at Taco
Bell Corp stated “Taco Bell fans have a long history of celebrating both
milestones and every day moments with us, from weddings and proms, to dinner
with friends or family on a Friday night,”…“In reintroducing the Taco Bell Taco
Party Pack, we are eager to get people thinking about a host of new occasions
to bring Taco Bell to the table.”
The Taco Bell Party Packs feature three different
ways to satisfy everyone’s cravings: Taco Party Pack, featuring a mix of 12
crunchy or soft tacos; Taco Variety Pack, featuring a mix of 6 crunchy or soft tacos
and 6 Nacho Cheese Doritos Locos Tacos; and Grande Meals, 10 of your choice of
bean burritos, soft tacos and crunchy tacos.
Taco Bell Party Packs are available beginning
October 18 in-restaurant and for delivery in thousands of restaurants through
GrubHub. Party Packs are also available on ta.co and on the Taco Bell mobile
app for 15 percent off till the end of October.
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information.
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