White Castle is
an iconic restaurant brand that edifies its relationship with consumers every
year during the holiday season branded integrated marketing according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Once again White Castle is ringing in the holidays
with its seasonal favorite Turkey Sliders and sweet potato fries. Do you wonder why they are favorites well to
start they are just 99 cents. White
Castle explains that turkey sliders are made with all-natural, white-meat
Butterball turkey. Cravers will have their choice of two options with the
Bistro Turkey Slider, featuring a turkey burger topped with a tangy-licious
bistro sauce, and the Cheddar Apple Butter Turkey Slider, topped with
oh-so-smoky cheddar cheese and cinnamon apple butter.
Jamie Richardson, vice president at White Castle stated
“With each season, we strive to bring bold new flavors and these seasonal
sliders offer everything holiday shoppers are looking for—convenience, value
and Craveable comfort food,”…“Although there’s plenty of proof that our fans
love White Castle at any time, these seasonal offerings might just have them
thinking it’s the most wonderful time of the year.”
Grocerant niche Ready-2-Eat
and Heat-N-Eat hand held food for immediate consumption offered a limited time offer
is a great way to drive incremental seasonal sales according to Johnson.
Interested
in learning how Foodservice Solutions 5P’s
of Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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