Grocery Store Fresh Prepared Food Attracts Yesterday’s Restaurant Customers

Grocery store grab-and-go, Ready-2-Eat and Heat-N-Eat grocerant niche fresh prepared food continues to be the platform that takes the stress out of cooking dinner according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

Recent Grocerant ScoreCards indicate that 88 percent of Americans feel stressed celebrating the holidays, with 30 percent dreading cooking a holiday meal so guess where they are search for mix and match meal component options?  Well according to Johnson, consumers are turning to the service deli at their local grocery store.

Eric Richard, education coordinator for the International Dairy Deli Bakery Association (IDDBA) stated that “Side dishes play an important role in connecting with today’s shoppers, who are looking for prepared foods,” “It’s really important for supermarkets to know what their consumers want in terms of different flavors and tastes from their prepared foods.”

Let me ask retailers how are you elevating side dishes that complement not only holiday dinners but dinner every night? Mix and Match meal components bundling are key takeout fresh food sales.  If you are a grocery retailer with a desire to garner restaurant customers it’s time to up your fresh food game.

Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant