Grocery
store grab-and-go, Ready-2-Eat and Heat-N-Eat grocerant niche fresh prepared food
continues to be the platform that takes the stress out of cooking dinner
according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®.
Recent
Grocerant ScoreCards indicate that 88 percent of Americans feel stressed celebrating the holidays, with 30
percent dreading cooking a holiday meal so guess where they are search for mix
and match meal component options? Well
according to Johnson, consumers are turning to the service deli at their local
grocery store.
Eric
Richard, education coordinator for the International Dairy Deli Bakery
Association (IDDBA) stated that “Side dishes play an important role in
connecting with today’s shoppers, who are looking for prepared foods,” “It’s
really important for supermarkets to know what their consumers want in terms of
different flavors and tastes from their prepared foods.”
Let
me ask retailers how are you elevating side dishes that complement not only
holiday dinners but dinner every night? Mix and Match meal components bundling
are key takeout fresh food sales. If you
are a grocery retailer with a desire to garner restaurant customers it’s time
to up your fresh food game.
Foodservice Solutions® specializes in outsourced food marketing
and business development ideations. We can help you identify, quantify and
qualify additional food retail segment opportunities, technology, or a new menu
product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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