Dairy Queen Double Dips Summer Partnerships for Success

Look out McDonald’s, Burger King, and Wendy’s , Dairy Queen franchisee are filled with anticipation for a great summer of sales given the focus, attention, and quality of partnership promotions the chain has planned for this summer according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

This week, DQ launched “The hAPPiest Sweeps Ever—a mobile game and sweepstakes created with The Coca-Cola Company. Fans can enter daily at any DQ location, excluding locations in Texas, for the chance to win DQ gift cards and epic family vacations, including NASCAR® VIP Race and Universal Orlando Resort experiences.” 

Maria Hokanson, executive vice president of Marketing for American Dairy Queen Corporation  stated "This sweepstakes embodies summer with games, adventure and lasting family memories,"  "We're helping fans embrace the playfulness of the season, as well as giving some lucky families once-in-a lifetime experiences." Happy at Your Fingertips: How to Enter

From now through June 30, fans ages 18 years-plus can enter The hAPPiest Sweeps Ever by following three easy steps:

o    Download and register for the DQ mobile app

o    Visit any DQ restaurant (excluding locations in Texas), open the app to register for the sweepstakes, then play for a chance to win

·         Fans must be present in a DQ store to register for and enter the sweepstakes (no purchase is necessary)

·         Click on The hAPPiest Sweeps Ever™ banner to register

·         Enter by feeding a variety of popular DQ menu items, such as Blizzard® Treats, burgers and refreshing Coke® beverages to a delightful emoji character named hAPPy 

o    ·         Fans can enter up to once per day from June 3-30

Participants are eligible to win the daily prize giveaways more than once, but only have the chance to win one of the four weekly grand prizes. The sweepstakes is open to legal residents of the U.S. or District of Columbia, who are 18 years or older. Official rules can be found at DQ.com/happiestsweepsever/rules

That’s not all.  Talk about creating new electricity for a fast food brand. Consumers that want more peanut butter or more chocolate? With the debut of two new Reese’s Lovers Blizzard Treats, fans don’t have to choose. Fans can find out which flavor makes their taste buds sing the loudest by visiting any participating DQ location nationwide during the month of June.

Like the limited-edition Reese's Peanut Butter Lovers and Reese’s Chocolate Lovers Cups that give you more of what you love, the new Reese's Lovers Blizzard Treats give fans the option of enjoying more peanut butter or more chocolate, providing new takes on one of America’s favorite flavor combinations:

·         The new Reese's Peanut Butter Lovers Blizzard Treat features bits of Reese’s Peanut Butter Cups blended with even more creamy peanut butter topping and signature DQ vanilla soft serve.

·         The new Reese's Chocolate Lovers Blizzard Treat includes chunks of Reese's Peanut Butter Cups, hand-spun with decadent cocoa fudge and creamy DQ vanilla soft serve. 

“The limited-edition Reese's Lovers Cups are flying off store shelves, making DQ restaurants a go-to destination to get a special Reese’s Lovers experience,” says Maria Hokanson, executive vice president of Marketing for American Dairy Queen (ADQ). “Whether you’re a chocolate fan or more of a peanut butter fan, the only question left to answer is, which Blizzard Treat will you try first?”  

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.