Look out McDonald’s, Burger King, and Wendy’s , Dairy
Queen franchisee are filled with anticipation for a great summer of sales given
the focus, attention, and quality of partnership promotions the chain has planned
for this summer according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
This week,
DQ launched “The hAPPiest Sweeps Ever—a mobile game and sweepstakes created with
The Coca-Cola Company. Fans can enter daily at any DQ location, excluding
locations in Texas, for the chance to win DQ gift cards and epic family
vacations, including NASCAR® VIP Race and Universal Orlando Resort experiences.”
Maria
Hokanson, executive vice president of Marketing for American Dairy Queen
Corporation stated "This
sweepstakes embodies summer with games, adventure and lasting family
memories," "We're helping fans embrace the playfulness of the
season, as well as giving some lucky families once-in-a lifetime
experiences." Happy at Your Fingertips: How
to Enter
From now
through June 30, fans ages 18 years-plus can enter The hAPPiest Sweeps Ever by
following three easy steps:
o Download and register for the DQ
mobile app
o Visit any DQ restaurant
(excluding locations in Texas), open the app to register for the sweepstakes,
then play for a chance to win
·
Fans must
be present in a DQ store to register for and enter the sweepstakes (no purchase
is necessary)
·
Click on
The hAPPiest Sweeps Ever™ banner to register
·
Enter by
feeding a variety of popular DQ menu items, such as Blizzard® Treats, burgers
and refreshing Coke® beverages to a delightful emoji character named
hAPPy
o ·
Fans can
enter up to once per day from June 3-30
Participants
are eligible to win the daily prize giveaways more than once, but only have the
chance to win one of the four weekly grand prizes. The sweepstakes is open to
legal residents of the U.S. or District of Columbia, who are 18 years or older.
Official rules can be found at DQ.com/happiestsweepsever/rules
That’s
not all. Talk about creating new electricity
for a fast food brand. Consumers that want more peanut butter or more
chocolate? With the debut of two new Reese’s Lovers Blizzard Treats, fans
don’t have to choose. Fans can find out which flavor makes their taste buds
sing the loudest by visiting any participating DQ location nationwide
during the month of June.
Like the
limited-edition Reese's Peanut Butter Lovers
and Reese’s Chocolate Lovers Cups that give you more of what you
love, the new Reese's Lovers Blizzard Treats give fans the
option of enjoying more peanut butter or more chocolate, providing new takes on
one of America’s favorite flavor combinations:
·
The new Reese's Peanut Butter Lovers Blizzard Treat features bits
of Reese’s Peanut Butter Cups blended with even more creamy peanut
butter topping and signature DQ vanilla soft serve.
·
The new Reese's Chocolate Lovers Blizzard Treat includes chunks
of Reese's Peanut Butter Cups, hand-spun with decadent cocoa fudge
and creamy DQ vanilla soft serve.
“The
limited-edition Reese's Lovers Cups are flying off store shelves,
making DQ restaurants a go-to destination to get a
special Reese’s Lovers experience,” says Maria
Hokanson, executive vice president of Marketing for American Dairy Queen
(ADQ). “Whether you’re a chocolate fan or more of a peanut butter fan, the only
question left to answer is, which Blizzard Treat will you try first?”
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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