Hardee’s a regional Drive-Thru Thanksgiving Dinner

Thanksgiving is just around the corner and Hardee’s understanding the undercurrents of consumer food spending has extending its brand with the ‘better-for-you’ halo of Thanksgiving creating a holiday meal with differentiation yet a familiar twist and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® is good food marketing.

Hardee’s is testing its first seasonal Thanksgiving in a Box meal.  This is one fast food limited time offer our Grocerant Guru® thinks is spot on. Equipped with new Thanksgiving research, Hardee’s has found that nearly half of Americans (45 percent) are exploring alternatives to the traditional Thanksgiving.  The Hardee’s Thanksgiving in a Box includes:

·         Stuffing Tenders: A take on Hardee’s hand-breaded chicken tenders. Stuffing Tenders are 100 percent all-white meat chicken tender’s hand-breaded with sage and herb stuffing breading, resulting in a crispy golden-brown tender, served with savory chicken gravy.

·         Sweet Potato Waffle Fries: Classic waffle cut fries made with sweet potatoes, tossed in sweet waffle batter and fried up fresh and crispy.

·         Toasted Onion Coated Green Beans: A take on green bean casserole. Crisp green beans coated in a toasted onion breading fried to golden brown.

·         Savory Chicken Gravy: Perfect for dipping Stuffing Tenders.

The new Thanksgiving Box are available starting at $6.99 at participating restaurants in Jacksonville, Florida, now until December 3, or while supplies last. Success does leave clues and leveraging research to edify your focused limited time offers is a very good thing to do. This offer has the right customer facing price points, messaging, packaging, and seasonality to drive incremental sales.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/

Battle for Share of Stomach