Thanksgiving is just around the corner
and Hardee’s understanding the
undercurrents of consumer food spending has extending its brand with the ‘better-for-you’
halo of Thanksgiving creating a holiday meal with differentiation yet a
familiar twist and according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions® is good
food marketing.
Hardee’s is testing its first seasonal Thanksgiving
in a Box meal. This is one fast food limited time offer our Grocerant Guru® thinks is spot on. Equipped with new
Thanksgiving research, Hardee’s has found that nearly half of Americans (45
percent) are exploring alternatives to the traditional Thanksgiving. The Hardee’s Thanksgiving in a Box includes:
·
Stuffing Tenders: A take on Hardee’s
hand-breaded chicken tenders. Stuffing Tenders are 100 percent all-white meat
chicken tender’s hand-breaded with sage and herb stuffing breading, resulting
in a crispy golden-brown tender, served with savory chicken gravy.
·
Sweet Potato Waffle Fries: Classic waffle
cut fries made with sweet potatoes, tossed in sweet waffle batter and fried up
fresh and crispy.
·
Toasted Onion Coated Green Beans: A take
on green bean casserole. Crisp green beans coated in a toasted onion breading
fried to golden brown.
·
Savory Chicken Gravy: Perfect for dipping
Stuffing Tenders.
The new Thanksgiving Box are available
starting at $6.99 at participating restaurants in Jacksonville, Florida, now
until December 3, or while supplies last. Success does leave clues and leveraging
research to edify your focused limited time offers is a very good thing to do. This
offer has the right customer facing price points, messaging, packaging, and
seasonality to drive incremental sales.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
Battle for Share of Stomach
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