Family time is becoming Einstein Bros. Bagels time according
to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.
With everyone at home time starve parents are fast becoming over stress.
Einstein Bros. Bagels has developed a branded message
and grocerant niche mix & match set of bundled product offerings to drive
top line sales and bottom line profits all while edifying its own brand
according to Johnson.
A family that eat together is happier together
so Einstein Bros. Bagels is encouraging families to make their time together
count through the launch of Family Meals. Offering a fun and easy way to engage
the whole family for breakfast, lunch and dinner, Family Meals are available
now through take-out, Order Ahead on the Einstein Bros. Bagels mobile app or
calling ahead to your local store. Let’s look at the offerings:
Hot & Ready Brunch Box:
Feeds six to eight people, $29.99
A made-to-order box for families looking for a
treat after a hard week of working from home and/or home schooling, this box
includes six fresh-baked bagels, one tub of shmear, three egg sandwiches cut in
half (one Farmhouse, two Bacon & Cheddar), four blueberry muffins and four
twice-baked hash browns.
Take & Make Pizza Bagel
Kit: Feeds six people, $9.99
With this easy-to-make pizza kit, parents no
longer need to dream of the day kids make dinner. The kit includes all of the
ingredients needed to make six Cheese Pizza Bagel slices and six Pepperoni
Pizza Bagel slices, giving kids a fun activity and their parents a break.
Take & Make Bagel Deli Kit:
Feeds six people, $29.99
Guests can set up a sandwich shop in their
kitchen and have the family build their own fresh-baked bagel sandwiches for
less than $5 per person. This kit includes six fresh-baked bagels, plenty of
turkey and ham, cheddar cheese, fresh-cut tomato, onion and lettuce, and comes
complete with mayonnaise and mustard packets.
Chad Thompson, VP of Culinary Innovation,
Einstein Bros. Bagels stated “As more consumers continue to work from home and
schools remain temporarily closed, we know that families are spending a lot of
time together, and we want to make sure they make the most of it,” “Our three
Family Meals provide a good reason for everyone to gather around the kitchen
table and enjoy a great meal together.”
Einstein Bros. Bagels is urging guests to use
the Order Ahead capability through the company’s app, available on Google Play or
the App Store,
where guests can submit and pick up their order quickly in-store. Order Ahead
is available at select Einstein Bros. Bagels locations across the country,
excluding franchise and license locations inside hotels, airports, hospitals,
colleges.
Mix & Match
meal bundling is one of the hallmarks of the grocerant niche messaging according
to Johnson. If success does leave clues
and it does, Einstein
Bros. Bagels is doing all the right things.
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit GrocerantGuru.com for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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