Moe’s Southwest Grill Marketing Grocerant Meals

Steven Johnson, Grocerant Guru® at Tacoma, WA Based Foodservice Solutions® stated the chain restaurant business model is broken. Legacy chain restaurant companies must adopt a new model that includes the success benchmarks of the grocerant niche if the want to garner incremental customer relevance, touchpoints and they must be interactive and participatory touchpoints.

One of the best proactive grocerant niche interactive and participatory touchpoints is a Kids eat free offer.  So, Moe’s Southwest Grill recently evolved it’s free kids entree with the purchase of any adult entree ordered in-store, on Moes.com or through the Moe’s app. Note: Drink and cookie not included with the kids meal.

Reinforcing grocerant niche interactive and participatory touchpoints Moe’s new Taco Kit: is Perfect for families at home together, the new Moe’s Build Your Own Taco Kit offers a full Southwest spread that serves 4-6 people. With 12 soft flour tortillas, your choice of 2 proteins, lettuce, shredded cheese, pico de gallo, rice, beans, sour cream, a bowl of queso, and chips and salsa, there’s enough for everyone to make their own masterpiece. The kit is available to order in-store, on Moes.com, and on the Moe’s app for $34.99 and through third party delivery partners for $39.99. 

Battle for Share of Stomach 

Once again adding relevance with interactive and participatory touchpoints all Moe’s 700-plus locations nationwide, is continuing to monitor all local and CDC alerts, making necessary updates in real time to abide by the protocols. This includes all locations offering curbside pick-up and delivery, but please make sure to call your local Moe’s for any specific updates.

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.