Regular readers
of this blog know that in order to garner a larger share of stomach food
retailers must shift to a focus on meals.
Building top line sales and bottom-line profits today requires all food
retailers to focus on meals and meal components according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions®.
This year
Hy-Vee will mark National Family
Meals Month this September with resources, solutions and giveaways that will
bring families together for mealtime in unique ways in light of the COVID-19
pandemic. Here is why: Foodservice Solutions® recent Grocerant ScoreCards found
88.7% of consumers bought Ready-2-Eat or Heat-N-Eat fresh prepared food because
it was Fresh. With 86.4% of consumers saying they were seeking a specific Flavor,
82.6 % believe it is restaurant quality and 77.2% were buying because it was a fast
meal.
The
Food Industry Association (FMI) develop National Family Meals Month assist its
members ebb the flow of customers from one channel to another that sells meals
and meal components. Research shows that children who share regular
family meals typically display better grades, improved nutrition, stronger
family relationships and higher self-esteem, and that they're less likely to
use drugs and alcohol according to FMI.
Battle for Share of Stomach
So, throughout the month of September,
Hy-Vee is providing tools to help families have at least one more meal together
each week. The grocer’s support of National Family Meals Month includes the
following (additional announcements will be made throughout the month as well):
·
A sweepstakes will give families the
chance to participate in a 90-second shopping spree to win free groceries, plus
the opportunity to earn an additional $1,000. The shopping sprees will be
held in select markets in celebration of Hy-Vee’s 90th anniversary and
National Family Meals Month. All events will take place before store hours,
with employees and participants wearing masks and maintaining social
distancing to keep everyone safe. Information on how to enter will be shared on
Hy-Vee’s Facebook page and website.
·
Contactless drive-thru
giveaways offering free Hy-Vee Mealtime dinners will be held in select
markets. Approximately 500 meal kits that serve four to six people will be
given away at each event, with the aim of helping to bring families around the
dinner table, as well as to aid those who might be financially burdened due to
COVID-19.
·
Kids can eat free with each purchase
of an adult entrée every day in September at all Hy-Vee foodservice
departments, as well as at Wahlburgers at Hy-Vee and Hy-Vee Market Grille
locations. Customers can get one free kids meal with each purchase of a select
adult entrée, valid for dine-in and carry out or delivery from hy-vee.com/mealtime.
Delivery is available in some markets, and the offer is open to children
ages 12 and younger.
·
Daily recipes, weekly meal ideas and
grab-and-go dinner options will be offered on Hy-Vee’s social media
platforms to make mealtime easier. The Hy-Vee KidsFit social
media platforms will share videos and resources to encourage kids and parents
to stay active and make healthy choices together.
·
A digital Family Cooking
Guide containing themed recipes will help support various dietary needs
and lifestyles. The resource is available on hy-vee.com/familymeals.
·
Live cooking demonstrations with
Hy-Vee dietitians will take place each Sunday at 5 p.m. CT on the Hy-Vee
Facebook page. Viewers can participate in the Q&A sessions and enter for
the chance to win prizes.
·
Free, virtual family-friendly
health-and-wellness classes led by Hy-Vee dietitians will help educate
children and adults on how to manage healthy lifestyles.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche.
Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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