Success does leave clues and if your
brand needs new some new electricity one of the best ways to drive that
electricity is to partner with another brand, according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
That said here is a perfect example as Murphy USA Inc. will take part in Walmart's newly announced membership
offering, Walmart+, where members can save up to five cents per gallon on fuel
transactions at Walmart, Murphy USA and Murphy Express branded locations. So,
here is how this will work.
The majority of Murphy USA's sites are
located in close proximity to Walmart stores.
Walmart+ members will be able to access
the fuel discount instantly at the fuel dispenser starting Sept. 15.
Membership in Walmart+ costs $98 a year
or $12.95 a month. A 15-day trial period is included. Along with fuel
discounts, which will soon be extended to Sam's Club gas stations, members can
enjoy:
·
Unlimited free delivery with in-store
prices, as fast as same-day delivery on more than 160,000 items.
·
Scan & Go through the Walmart mobile
app, which allows shoppers to scan their items while they shop in-store then
pay using Walmart Pay.
·
Existing customer offerings such as free
curbside pickup, NextDay delivery and two-day delivery.
Walmart will continue to have delivery
options with a per-delivery transaction fee.
Janey Whiteside, chief customer officer,
Walmart stated, "We are a company committed to meeting our customers'
needs," … "Customers know they can trust us and depend on us, and
we've designed this program as the ultimate life hack for them. Walmart+ will
bring together a comprehensive set of benefits where we see the greatest needs
from our customers and where our scale can bring solutions at an unprecedented
value."
Murphy USA's participation in the program
represents a new milestone in a long and valuable partnership with Walmart to
create new ways to provide value to their shared customers, the company said.
Murphy USA President and CEO Andrew Clyde
stated "Today our customers come to Murphy USA for low prices, consistent
value, and friendly service," said "Walmart+ is an opportunity
to help meet the needs of an even larger population of value seeking Walmart
customers through our enhanced low-price fuel offer."
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, online ordering, delivery, plant based foods,
sampling, toy’s, cereal, developing brands,
grocerant positioning, fresh food messaging, autonomous
delivery, cashier-less retail, plates, glasses, cash-less payments, digital
hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Looking for
success clues of your own? Foodservice
Solutions®
specializes in outsourced food marketing and business development ideations. We
can help you identify, quantify and qualify additional food retail segment
opportunities, technology, or a new menu product segment. Foodservice
Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit us on our social media sites by clicking one of the
following links: Facebook, LinkedIn, or Twitter
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