Hy-Vee’s Back to School Offer is “Best Breakfast in America”

 Do you believe that breakfast is the most important meal of the day? If so, you are not alone, 24.9% of consumers believe it is and so does our Grocerant Guru®. With school starting back soon Hy-Vee has rolled a new breakfast menu that they “Best Breakfast in America” breakfast menu—complete with breakfast cocktails in select locations—that focuses on fresh, high-quality ingredients.

Now any breakfast menu that includes a cocktail surely need at least a second look. The new Hy-Vee made-to-order menu features skillets, with eggs and homestyle potatoes as a base and various meat and veggie ingredient options; pancakes, including apple pie pancakes with caramel, cinnamon and whipped cream; waffles in Nutella Banana or Sweat Cream; omelets, with four varieties available as well as an option for customers to create their own; French toast, including a Berry Bliss Stuffed French Toast; and sandwiches and platters.

The extended menu also includes “classics,” such as eggs served with sausage or bacon, toast or pancakes and potatoes or fruit; biscuits and gravy; oatmeal; a breakfast burrito; and a gourmet cinnamon roll.

Ok, yes here is what you really wanted to hear about, in addition to fresh-squeezed orange juice, coffee, milk, tea and soft drinks, some Hy-Vee locations will offer a menu of breakfast cocktails, featuring mimosas, including a flight that includes four varieties; sangrias and margaritas; bloody marys; spiked coffees; and more. Breakfast hours will vary by store.

Now, with back-to-school closing in, it just might be a good time to go out to your favorite grocerant niche retailer and spend some time having a hot breakfast and a cold beverage.  That’s mix and match meal bunding the grocerant way.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter